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Customer’s Awareness about Green Banking in Public Sector and Private Sector Banks of Pathanamthitta District, Kerala
Santhi .V.R
Pages: 1-5 | First Published: 05 Oct 2019
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Abstract
Green banking means promoting environmental-friendly practices and reducing your carbon footprint from your banking activities. As environmental issues gain greater attention, pressure is being placed on all industries, including financial institutions to implement Green Initiatives. Banking sector is one of the major sources of financing for commercial projects which is one of the most important economic activities for economic growth. Therefore, banking sector can play a crucial role in promoting environmentally sustainable and socially responsible investment. The study aims to identify the opinion and awareness of bank customers as regards to green banking concept in public and private sector banks of Pathanamthitta dist. of Kerala.
Keywords: Green banking, Awareness, Customers, Environment etc.

1. Angelos Papastergiou and George Blanas (2011). Sustainable Green Banking: The Case of Greece. Papastergiou-Blanas.204-215, MIBES 2011.

 2. BrotoRauthBhardwaj., AarushiMalhotra. (201.3). Green Banking Strategies: Sustainability through Corporate Entrepreneurship. Greener Journal of Business and Management Studies ISSN: 2276-7827. Vol. 3 (4). pp. 180-193. 

3. Goyal, K.A., Joshi, V. (2011). A Study of Social and Ethical Issues In Banking Industry. International Journal Economic Research.Volume.2 (5), Pp.49-57. ISSN: 2229-6158. 

4. Green Banking Policy of BASIC bank Ltd. Bangladesh. Head Office, Dhaka, viewed from http://www.basicbanklimited.com/Green Banking.php. on 28.10.2016

 5. Green Banking Policy. (2011).United Commercial Bank LTD. Corporate Head office, Dhaka Instruction Circular, 1094 (A). December 29, 2011.

Digital transformation of accounting in India
Dr. Dilshad Begum
Pages: 6-12 | First Published: 05 Oct 2019
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ABSTRACT 

Digitalization plays a pivotal role in the economic development of the country. In the present scenario, digital transformation in accounting is one of the important sectors to witness revolutionary changes in the world. Digital accounting means introducing aspects with technology. Digital technologies in combination with „big‟ data and predictive analytics are having a significant impact on professional practices at individual, organizational, national, and international levels. Digitization has been seen to change innovation processes and some experts believe it will change whole markets. The accounting industry is one of the industries that has been seen to have a growth in digitalization and is expected to grow even more. This article tries to present that how the technology brought up changes in recent times through traditional methods were once characterized by manually sitting through hour-long to up gradation without any visual presentation. The study investigates the status quo and developmental trends of digitalization in accounting, the responsibilities for implementation, and any obstacles to the digitalization of accounting, which may have already emerged. Building on this, a maturity level model was developed that assigns companies to defined clusters and reflects the current status of digitalization in their accounting systems. The accounting sector are like many other industries is experiencing the need for a change due to digital technologies. Therefore, this study aims to investigate how digital accounting businesses could set up a general business model, to be a successfully digitalized business. 

Keywords: Digitalization, Accounting, Blockchain, Fibre connectivity, Cloud Accounting, Artificial Intelligence.

Received : 04st September 2019 

Accepted : 16th September 2019
Published : 15th October 2019

 

 

1. Himakshi Goswami, “Opportunities and Challenges of Digital India Programme”. International Education & Research Journal [IERJ]. E-ISSN No: 2454-9916 Volume: 2 Issue: 11, Nov 2016.
2. Gustafsson, Jonas. “Identitetskris och möjligheter: Digitaliseringen störtar gamla maktbalanser. Entré”, ESBRI. no 4. Pp.12-15. December 2015.
3. Jyoti Sharma, “Digital India and Its Impact on the Society”, Vol. 4, Issue: 4, May-June:2016 ISSN:(P) 2347-5404 ISSN:(O)2320 771X.
4. Rogers, M. Everett, “Diffusion of innovation” London: Simon & Schuster, 5th edition 2003.

5. Southern Cross University, “Accounting in a digital world”, https://online.scu.edu.au/accounting-digital-world, 15 February 2016.
6. Teece, David J. “Business Models, Business Strategy and Innovation. Long Range Planning”, Vol 43. 2010.
7. www.searchengine.
8. www.advancegooglesearch.

Tourism in the Digital ERA
Tanaya Majumder
Pages: 13-20 | First Published: 05 Oct 2019
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Abstract
Digital innovation in the contemporary era of global capitalism has successfully changed the ecosystem of many industries. Tourism industry is one of the industries in which digitalisation has left no stone unturned. With increased digitalisation, literally in every field of life, the travel experience has a complete radical shift from what it was a few decades ago. Technological inventions and innovations have made travel affordable, accessible and convenient. Different age group of people with different tastes and preference are feeling more satisfied today with digital tourism like never before. Indians also are not lagging behind in utilizing the digital platform to enhance their travel experience. This paper will study the recent developments made in the tourism sector using the digital platform and with the help of secondary data will try to show the growth of use of the digital platform across the globe.
Keywords: Digitalisation, tourism, travellers, internet, online websites.

1. Airbnb Report, 2016, “The rise of millennial travel” (https://www.airbnbcitizen.com/wp-content/uploads/2016/08/MillennialReport.pdf, accessed on 08.01.2019 at 9am). 

2. Google India and the Boston consulting Group Report. 2017. “Demystifying the Indian Online Traveler (https://media-publications.bcg.com/BCG-Google-Demystifying-the-Indian-online-traveler-Jun-2017.pdf, accessed on 09.01.2019 at 9.45 am).
3. Hadžić. O. 2004. Tourism and Digitization of Cultural Heritage, NCD.5.p 74-79
4. McCrindle, M. – Wolfinger, E. 2009. The ABC of XYZ: Understanding the Global Generations, University of New South Wales Press, Sidney. pp. 1-22.
5. Sheldon. P. 1997. “Information Technologies for Tourism”, CAB International, Oxford. 

6. World Economic Forum. 2017. Report on “Global Travel and Tourism competitiveness” (https://www.thehindubusinessline.com/economy/india-jumps-12-spots-in-wefs-global-travel-amp-tourism-ranking/article9620284.ece, accessed on 08.01.2019 at 4.50 pm)

7. World Travel and Tourism Council. 2018. “Travel and Tourism Economic Impact 2018” (https://www.wttc.org/-/media/files/reports/economic-impact-research/countries-2018/india2018.pdf, accessed on 08.01.2019 at 12.34pm).
8. Anonymous Sources:
9. https://www.netscribes.com/customer-trends-impacting-the-travel-industry/ accessed on 07.01.2019 at 21.16hrs (accessed on 07.01.2019 at 5.46 pm)

Implementation and Appraising of Modernity of Robotic Process Automation (RPA) in HRM - A Case Study at Micron Ems Tech. Pvt. Ltd.
Dr. Karuna. M
Pages: 21-31 | First Published: 05 Oct 2019
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ABSTRACT
Industry analysts have identified the scope of Automation everywhere and anywhere. The recent development in the field of automation is the Robotic Process Automation or RPA. These are in attributes that are designed to replace the human workforce as a virtual workforce. RPA is an approach that is software-based process automation that coordinates the HR functions and actions by capturing and interpreting of existing applications and processes. It acts as a virtual workforce that operates on a software that is used to reduce or replace the human interruption in the monotonous or ceaseless assignments and tasks. RPA can be employed to interact with existing practices and appliances without changing the current IT panorama. The research topic is to learn and understand the past RPA projects and their implementation for attaining a competitive edge. This study focuses on the effectiveness of implementing RPA in the HR department of the company through the circulation of questionnaires to obtain the responses from the employees of all the departments in the organization. It is an Experimental Research since the study focuses on the need and requirement of RPA in Micron EMS. Tech. Pvt. Ltd. The study also revealed that overall the company can implement RPA in HRM and the effectiveness of it will be high in the long run.


Key Words : Appraising modernity and RPA (Robotic Process Automation)

Received : 07th September 2019
Published : 15th October 2019
Accepted : 16th September 2019

1. Kukerja and Nervaiya (2016), Study of Robotic Process Automation, Volume 4, issue 6, 434-437
2. Pall Jensson (2018), Robotic Process Automation: Dynamic Roadmap for Successful Implementation, School of Science and Engineering Reykjavík University
https://skemman.is/bitstream/1946/31385/1/MS%20Thesis%20-%20GudrunLiljaSigurdardottir.pdf
3. Petra Peura (2017), Robotic Process Automation Concept for Service Management, Metropolia University of Applied Sciences
https://www.theseus.fi/bitstream/handle/10024/45429/Peura_Petra.pdf?sequence=1&isAllowed=y
4. Professor Mary Lacity (2016), Robotic Process Automation: The Next Transformation Lever for Shared Services, paper 16/01
http://www.umsl.edu/~lacitym/OUWP1601.pdf
5. https://en.wikipedia.org/wiki/Modernism
6. https://www.google.co.in/search?q=meaning+of+rpa&rlz=1C1CHZL_enIN799IN799&oq=MEANING+OF+rpa&aqs=chrome.0.0l5.3639j0j7&sourceid=chrome&ie=UTF-8
7. https://www.newgenapps.com/blog/robotic-process-automation-in-enterprises
8. https://www.ey.com/Publication/vwLUAssets/EY-robotic-process-automation-for-hr-and-payroll/$FILE/EY-robotic-process-automation-for-hr-and-payroll.pdf
9. https://wispapp.com/blog/2018/06/21/role-of-rpa-in-human-resources/
10. http://www.ijritcc.org/download/browse/Volume_4_Issues/June_16_Volume_4_Issue_6/1467180643_29-06-2016.pdf

Green Marketing an Attitudinal and Behavioural Analysis of Consumers in South Region of Tamilnadu
K. Ramalakshmi
Pages: 32-42 | First Published: 05 Oct 2019
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ABSTRACT
Consumers‟ attitudes and concerns for the environment are determinants of behavior and will manifest themselves in their lifestyles and green purchasing decisions. The objective of the present study was to explore whether variables, specific to environmental consciousness, were more suitable for characterizing consumers‟ purchasing decisions. Specifically, consumers‟ knowledge and attitudes towards recycling behavior and energy-efficient products were studied. One-way ANOVA Chi-Square test and percentage analysis were the statistical tools used. Results indicated that the consumers‟ overall environmental consciousness had a positive impact on green purchasing decisions. It was found that the recycling behavior aimed at reducing solid waste at landfill sites and conserving natural resources. Results indicated that the sample's overall environmental consciousness has a positive impact on green purchasing decisions. Such research is beneficial to marketers and retailers aiming to incorporate green concerns into their marketing mix. Simply claiming to be „green‟ is no longer enough. Instead, marketers must show how consumers choosing green products are helpful in the struggle to preserve the environment and how others are better off as a result of it.


Keywords: Green marketing, Consumers‟ behavior, Consumers‟ attitudes.

Received : 09th September 2019

Accepted : 16th September 2019
Published : 15th October 2019

 

 

1. Balderjahn I. “Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns”, Journal of Business Research, Volume 17, Issue 1,1988;pp. 51-56.
2. Kulkarni Prasad, Times of India 23 March 2008,pp. 13.
3. Milfont Taciano L. and Duckitt John, “The environmental attitudes inventory: A valid and reliable measure to assess the structure of environmental attitudes”, Journal of Environmental Psychology ,Volume 30, Issue 1, March 2010, pp. 80-94.
4. Ottman, Jacquelyn A. "Industry's Response to Green Consumerism", Journal of Business Strategy, Vol. 13 Iss: 4, 1992; pp.3 – 7.
5. Raymond De Young, “Changing Behavior and Making it Stick The Conceptualization and Management of Conservation Behavior”, Environment and Behavior vol. 25 no. 3 May 1993; pp. 485-505.
6. Roome D. N. and Hinnells, M., “Environmental factors in the management of new product development: Theoretical framework and some empirical evidence from the white goods industry”. Business Strategy and the Environment, no.2:1993; pp. 12–27.
7. Souvik Sanyal “Shareholder to get E-mails now as part of green drive” The Economic Times 28 April 2011.

Behaviour of Mutual Fund Investors
V. Bhargavi
Pages: 43-48 | First Published: 05 Oct 2019
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Abstract
The mutual funds sector is one of the fastest sectors in Indian Economy. Mutual fund is more reliable to the investors as the risk is low compared to other sources of investment. It is more reachable to the investors as the funds do not get invested in one sector but gets diversified to many sectors. The diversification happens in a professional method. This article in a series focusing on behavioral investor types and intended to help advisors strengthen their relationships with their clients by helping them better understanding clients' financial personalities. Once advisors understand the various investor types at play, they can adjust their advisory approach for each type

1. Ranganathan, K. (2006). A Study of Fund Selection Behaviour of Individual Investors towards Mutual Funds-with Reference Mumbai city.
2. Zhen L. (1999). Is money smart? A study of mutual fund investors' fund selection ability. The Journal of Finance, 54(3), 901-933.
3. Fant, L. F. (1999). Investment behavior of mutual fund shareholders: The evidence from aggregate fund flows. Journal of Financial Markets, 2(4), 391-402.
4. Grinblatt, M., & Keloharju, M. (2000). The investment behavior and performance of various investor types: a study of Finland's unique data set. Journal of financial economics, 55(1), 43- 67.
5. Griffin, J. M., Nardari, F., & Stulz, R. M. (2006). Do investors trade more when stocks have performed well? Evidence from 46 countries. The Review of Financial Studies, 20(3), 905-951.
6. Grin blatt, M., Keloharju, M., & Linnainmaa, J. T. (2012). IQ, trading behaviour, and performance. Journal of Financial Economics, 104(2), 339-362.
7. Jackson, A. (2003). The aggregate behaviour of individual investors
8. Kamesaka, A., Nofsinger, J. R., & Kawakita, H. (2003). Investment patterns and performance of investor groups in Japan. Pacific-Basin Finance Journal, 11(1), 1-2
9. Wang, C. (2003). The behaviour and performance of major types of futures traders. Journal of Futures Markets, 23(1), 1-31.
10. Massa, M., & Simonov, A. (2005). Behavioural biases and investment. Review of Finance, 9(4), 483-507.
11. Kim, K. A., & Nofsinger, J. R. (2007). The behavior of Japanese individual investors during
12. bull and bear markets. The Journal of Behavioral Finance, 8(3), 138-153.

Affordability of Private Health Clinics in Tiruvannamalai Town of Tamil Nadu
Dr. L. Sivaramakrishnan,
Pages: 49-56 | First Published: 05 Oct 2019
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Abstract
This survey's goal was to ascertain the current state of urban healthcare in regard to private health providers and the costs sustained by the urban population under investigation. The primary motivation for researching an early intervention in private health clinics is the exorbitant expense of these facilities. This survey saw a tendency towards more diagnostics being recommended by private practitioners, which is concerning to a significant portion of the metropolitan population. Through sampling survey schedules with local statistical investigators, data were gathered. The survey's findings and conclusions indicated that the municipality of Tiruvannamalai was burdened by private healthcare, with a falling trend and a mushrooming of private clinics during the previous five years.
Keywords: Affordability, Illness, Diagnostics and Private Health Care
 

References
1. Dr. Sudha.S.R., International Research Journal of Interdisciplinary & Multidisciplinary Studies (IRJIMS) Public Health in India: Issues and Challenges, Volume-II, Issue-VI, July 2016, Page No. 29-36.
2. KL Pokarna, ‘Health and Disease: Socio-Cultural Dimensions’, in TM Dak (ed.), Sociology of health in India 12 (Rawat Publications, Jaipur,1991). 
3. Detels., et. al. (eds) (2004). Textbook of Public Health, 4th edition, Oxford Publications, New York.
4. Ramani, KV (2005). Health System in India: Opportunities and Challenges for Improvements, Working Paper No. 2005-07-03, Indian Institute of Management, Ahmedabad.
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9. Acharya LB, Cleland J. Maternal and Child health services in rural Nepal: does access or quality matter more? Health Policy and Planning 2000. 

10. O’Day B, Killeen MB, Sutton J & Iezzoni LI (2005) Primary care experiences of people with psychiatric disabilities: Barriers to care and potential solutions. Psychiatric Rehabilitation Journal.28 (4).
11. Health and Morbidity in India(2004-2014)August 2016Brookings India Research Paper Ravi, Shamika; Ahluwalia, Rahul; Bergkvist, Sofi (2016). “Health and Morbidity in India (2004-2014),” Brookings India Research Paper No. 092016.
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