ABSTRACT
The mutual funds sector is one of the fastest sectors in the Indian Economy. Mutual funds are more reliable to the investors as the risk is low compared to other sources of investment. It is more reachable to the investors as the funds do not get invested in one sector but get diversified to many sectors. Diversification happens in a professional method. This article is a series focusing on behavioral investor types and is intended to help advisors strengthen their relationships with their clients by helping them better understand clients' financial personalities. Once advisors understand the various investor types at play, they can adjust their advisory approach for each type.
keywords: Indian Economy, Mutual funds, and investment.
Received : September 2019
Accepted : September 2019
Published : October 2019
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