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The Impact of Promotion and Marketing of Groundnut in Pudukkottai District of Tamilnadu
Dr.K.Sargunam,
Pages: 20-29 | First Published: 05 May 2015
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Reference 

  1. Chaturvedi, JN. The Theory of Marketing in Underdeveloped Countries, KitabMahal Publishers, Allahabad, 1959.
  2. Dhanasekaran, K., (2010), Company Applications in Economics, New Delhi, Vrinda Publications (P) Limited.
  3. Gilbert A.Churchill. JR. and Dawn Lacobucci, (2008), Marketing Research, New Delhi, Cengage Learning India Private Limited.
  4. Gupta, S.p., (2007), Statistical Methods, New Delhi, Sultan Chand & Sons.
  5. Jagadish Prasad, (2002), Encyclopedia of Agricultural Marketing, V.6 New Delhi, Mittal Publications, p.11.
  6. Jonathan Anderson, Berry H.Durston and Millicent Poole, (1970), “Thesis and Assignment Writing”, New Delhi, Oxford & IBH Publishing Company Private Limited.
  7. Naresh K. Malhotra and SathyabughanDesh, (2009), Marketing Research and Applied Orientation, Pearson Education, New Delhi, pp - 610-635. 
  8. Philip Kotler, Marketing Management, XI Edition, prentice, Hall of India,
Influences of Occupational Culture on Quality of Work Life in Kothari Sugars and Chemicals Limited, Kattur, Trichy
Dr. A. RAVIKUMAR
Pages: 36-42 | First Published: 05 May 2015
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Abstract
The purpose of the study is to examine and understand: to what extent the Occupational Culture determinants such as Good Co-ordination, Interpersonal Relationships, Helpful Supervisor, Recognition by Management, and Supervisors' Motivation influence on Overall Quality of Work Life in Kothari Sugars and Chemicals Limited, Kattur, Trichy. Both the primary and secondary data were used in this research for collecting the data. Primary data were collected through structured questionnaires from the employees. The data collected were analyzed with Reliability Analysis; Frequency Test, Pearson‟s Inter Correlation, and Chi-Square Test with the SPSS package. The frequency Test reveals amongst the seven ingredients of Quality of Work Life majority of the respondents prefer Occupational Culture after Compensation. Pearson‟s Inter Correlation proves that there is some significant positive relationship between the determinants of Occupational Culture and Overall Quality of Work Life. Chi-Squaretest reveals that Occupational Culture – determinants have a significant association with the Overall Quality of Work Life.
Key Words: Occupational Culture, Quality of Work Life, Determinants, and Kothari.

References

  1. Dwivedi R.S, 2004. Human Relations and Organization Behavior, Macmillan India Ltd. New Delhi.
  2. Gupta C.B, 2003, Human Resource Management, Sultan Chand and Sons, New Delhi
  3. Kothari, C.R., 1985, Research Methodology, New Age International (P) Ltd., Publishers, New Delhi.
  4. Prased L.M, Human Resource Management, Sultan Chand and Sons, New Delhi.
  5. Provisional Population Totals, Census of India 2011
The Savings Pattern of the Retail Equity Investors in Chennai City
Dr.LEELA
Pages: 43-51 | First Published: 05 May 2015
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Abstract
The investors felt the importance of the introduction of the New Economic Policy, 1991.In this situation, greater investment opposition and also inexpensive change in perception are the greater challenges to the investors. These changes are due to many factors. The primary objective of this study is to create good speculation and awareness for the country. Demographic factors such as Age, Income, Family hold, Occupation, Family circumstances, Employment Status, and Investment conditions such as Choice of Portfolio, Risk Bearing Capacity, and Sources of Information also play a vital role in determining investments. By analyzing these demographic and environmental factors, the study gives an idea of how to create investor awareness.
Keywords: Portfolio, household, risk bearing

References

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    issue no. 5 (May) F
Profitability Analysis in Madras Cements Limited – A Multi Stage Earnings Approach
N. V. R. RAJAGOPALAN
Pages: 85-99 | First Published: 05 May 2015
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Abstract
Cement Industry of India is one of the oldest in the country. The economic liberalization made all the cement-making companies expand their capacity from the latter part of the last decade of the 20th Century. Cement majors in the country started adding to capacity and faced the glut situation of excess capacity and lower demand during the beginning of the 21st Century. Input cost escalation together with increased interest burden affected the top line and bottom line respectively. On account of the Government policy to boost the infrastructure sector from the middle part of the first decade of the 21st century, the demand for construction materials had shown phenomenal growth, and cement majors started earning sufficient returns on investment. This study takes the second largest cement manufacturer in South India, Madras Cements Limited for 13 years between 1999-00 and 2011-12 and analyses the earnings at various stages from sales through contribution, operating profits, and earnings before tax to evidence support the glut and balanced phases by recording normal earnings performance and best performance at respective phases identified.
Keywords: Earnings, Contribution, Operating profit, Earnings before tax, Interest cover, Glut

References

  1. Guptha, R.L. and Radhaswami, 1980.M. Financial Statement Analysis, Sultan Chand and Sons, New Delhi.
  2. Khanna, K. and Gupta, V.K. 2000. Cement Industry of India, Economic and Commercial Geography, Sultan Chand & Sons, New Delhi, p. 104.
  3. Annual Reports of Madras Cements Limited for 13 years (1999-2000 to 2011-2012).
  4. Nalini, V.R. 1990. A Comparative study on the Liquidity, Solvency position, performance and profitability of India Cements Limited and Madras Cements Limited, Unpublished M.Phil Thesis, Annamalai University.
  5. Rosemary, S.S. 1987. Working of Madras Cements Limited, Unpublished M.Phil. Thesis, Annamalai University.
  6. Muthukrishan, S. 2002. A Comparative Performance Appraisal of M/s India Cements Ltd., and M/s Madras Cements Ltd., Indian Journal of Marketing, Vol. 33, No.11.
  7. Rajagopalan, N.V.R. 2009a. Profitability Scoring Multiplier Model: A New Dimension to Profitability Analysis, The Management Accountant, Vol.44, No.11, pp.893-896.
  8. Rajagopalan, N.V.R. 2009b. Equivalent Cash Points Model: A New Dimension to Cash Management Efficiency, Journal of Business and Finance, Vol.2, No.1, pp.71-78.
  9. Rajagopalan, N.V.R. & Vijayalakshmi, P.2013. Cost Analysis of Cement Industry With Special Reference to India Cements Limited (ICL), International Journal of World Research, Vol.1, No. 9, pp. 13-20.
  10. Rajagopalan, N.V.R. 2014.Cement Price Hike and Cost Escalation Defense: A Study With Reference to Madras Cements Limited, Asia Pacific Journal of research, Vol.1, No.7, pp. 32-43.
Altruism in Economics: A Theoretical Enquiry Through Economic Literature
Dr. Thushara George
Pages: 100-106 | First Published: 05 May 2015
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Abstract
This paper endeavors to survey the different types of present-day altruistic theories in the assessment of the Smithian transformation. Smith rejected these magnanimity theories in favor of something based on empathy. In all honesty, very few market experts (e.g., Collard, (1978); Honest, (1988). In any case, only a few understood what it implied and its significance in modern chat.Region I-diagram of Smith's speculation. Region II-Smith's assessment of the three speculations of consideration. Region III explains how the state-of-the-art approaches disregard to answer Smith's assessment.
Keywords: Charitableness, pleasure, egocentricity

Reference

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  2. Becker, G.S. (1976), "Altruism, Egoism, and Genetic Fitness: Economics and Sociobiology", Journal of Economic Literature, 4, pp. 817-26. (Reprinted in Zamagni, 1995.)
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  4. Bergstrom, T.C. (1995), "On the Evolution of Altruistic Ethical Rules for Siblings", American Economic Review, 85, pp. 58-81.
  5. Brennan, G. and L. Lomasky (1985), "The Impartial Spectator Goes to Washington : Toward a Smithian Theory of Electoral Behavior", Economics and Philosophy, 1, pp. 189-211.
  6. Collard, D. (1978), Altruism and Economy: A Study in Non-Selfish Economics, Oxford, Martin Robertson.
  7. Etzioni, A. (1986), "The Case for a Multiple-Utility Conception", Economics and Philosophy, 2, pp. 159-183.
  8. Frank, R.H. (1988), Passions Within Reason: The Strategic Role of the Emotions, New York, W.W. Norton.
  9. Getty, G. (1989), "The Hunt for r: One-Factor and Transfer Theories", Social Science Information, 28, pp. 385-428.
  10. Haakonssen, K. (1981), The Science of a Legislator: The Natural Jurisprudence of David Human and Adam Smith, Cambridge University Press.
  11. Hamilton, W.D. (1964), "The Genetical Evolution of Social Behavior", I, II, Journal of Theoretical Biology, 7, pp. 1-16, 17-52.
  12. Khalil, E.L. (1990), "Beyond Self-Interest and Altruism: A Reconstruction of Adam Smith's Theory of Human Conduct", Economics and Philosophy, 6, pp. 255-273. (Reprinted in Zamagni, 1995.)
  13. Khalil, E.L. (1996), "Respect, Admiration, Aggrandizement: Adam Smith as Economic Psychologist", Journal of Economic Psychology, 17, pp. 555-577.
  14. Khalil, E.L. (1998), "Is Justice the Primary Feature of the State ? Adam Smith's Critique of Social Contract Theory", European Journal of Law and Economics, 6, pp. 215-230.
  15. Khalil, E.L. (1999), "Sentimental Fools: A Critique of Amartya Sen's Notion of Commitment", Journal of Economic Behavior and Organization, 40, pp. 373-386. (URL www.sciencedirect.com/science/journal/01672681)
  16. Khalil, E.L. (2000), "Beyond Natural Selection and Divine Intervention: The Lamarckian Implication of Adam Smith's Invisible Hand", Journal of Evolutionary Economics, 10, pp. 373-393.
  17. Mackie, J. (1980), Hume's Moral Theory, London, Routledge & Kegan Paul.
  18. Margolis, H. (1982), Selfishness, Altruism, and Rationality: A Theory of Social Choice, Cambridge University Press.
  19. Mead, G.H. (1934), Mind, Self and Society, edited by C.W. Morris, Chicago, University of Chicago Press.
  20. Monroe, K.R. (1996), The Heart of Altruism: Perceptions of a Common Humanity, Princeton, NJ, Princeton University Press.
  21. Rosen, R. (1991), Life Itself: A Comprehensive Inquiry into the Nature, Origin, and Fabrication of Life, New York, Columbia University Press.
  22. Sagoff, M. (1986), "Values and Preferences", Ethics, 96, pp. 301-316.
  23. Sen, A.K. (1977), "Rational Fools: A Critique of the Behavioral Foundations of Economic Theory", Philosophy & Public Affairs, 6, pp. 317-344.
  24. Sen, A.K. (1985), "Goals, Commitment, and Identity", Journal of Law, Economics, and Organization, 1, pp. 341-355. (Reprinted in Zamagni, 1995.)
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  27. Walzer, M. (1983), Spheres of Justice: A Defense of Pluralism and Equality, New York, Basic Books.
  28. Wilson, E.O. (1975), Sociobiology: The New Synthesis, Cambridge, MA, Harvard University Press.
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Training needs in Archives : A Literature Review
Sethukkarasi .R
Pages: 107-122 | First Published: 05 May 2015
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References

  1. A Federal Records Management Glossary. National Archives and Records Administration, 1989.
  2. A Framework of Guidance for Building Good Digital Collections. Institute for Museum and Library Services, 2001.
  3. Abraham, Terry, Archives, and Entropy: The Closed System [web page]. February 1999.
  4. American Association for State and Local History [website]. The Association, 2003.
  5. Arms, Caroline, R.; Carl Fleischhauer. Digital formats: factors for sustainability, functionality, and quality. Washington: Library of Congress, 2005.
  6. Bantin, Philip C., Electronic Records Management: A Review of the Work of a Decade and a Reflection on Future Directions. Encyclopedia of Library and Information Science 71:34 (2002).
  7. Bantin, Philip C., Strategies for Managing Electronic Records: A New Archival Paradigm? An Affirmation of Our Archival Traditions? Archival Issues 23:1 (1998), p. 17–34.
  8. Barth, Christopher D., Archivists, Genealogists, Access, and Automation: Past and Present Trends in Archival Access Technologies and their Implications for the Future of Genealogical Research in Archives [webpage]. 1997.
  9. Berner, Richard C., Archival Theory and Practice in the United States: A Historical Analysis. University of Washington Press, 1983.
  10. Besser, Howard; Sally Hubbard (ed.); Deborah Lenert (ed.). Introduction to imaging. Rev. ed. Getty Research Institute, 2003.
  11. Brichford, Maynard J., Archives and Manuscripts: Appraisal and Accessioning. Society of American Archivists, 1977.
  12. Briston, Heather, Digital Rights Management and Archivists. Archival Outlook July/August 2003, p. 14.
  13. Burke, Frank, The Beginning of the NHPRC Records Program. American Archivist 63:1 (Spring/Summer 2000), p. 18–42.
  14. Cook, Terry, Postmodernism and the Practice of Archives. Archivaria 51 (Spring 2001), p. 14–35.
  15. Cook, Terry, The Archival Appraisal of Records Containing Personal Information: A RAMP Study with Guidelines. UNESCO, 1991.
  16. Fox, Michael J., and Peter L. Wilkerson, Introduction to Archival Organization and Description. Getty Information Institute, 1998.
  17. Frey, Franziska; James M. Reilly. Digital imaging for photographic collections foundations for technical standards. Rochester, NY: Image Permanence Institute, Rochester Institute of Technology, 2006 (2nd. Ed.)
  18. Garlick, Karen, Archives Preservation Update: Holdings Maintenance: An Overview. The Book and Paper Group Annual 11 (1992).
  19. Garner, Bryan A., A Dictionary of Modern Legal Usage. Oxford, 1995.
  20. Goerler, Raimund E., Archives in Controversy: The Press, the
    Documentaries, and the Byrd Archives. American Archivist 62:2 (Fall 1999), p. 307–324.
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  22. Greene, Mark A., Frank Boles, Bruce Bruemmer, Todd J. Daniels-Howell, The Archivist's New Clothes; or, the Naked Truth about Evidence, Transactions, and Records. University of Michigan Sawyer Seminar (Winter 2001).
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The Effect of Lyapunov-Based Perturbations and Nonlinear Parameter Modification on Differential Equations
Mr. D. Murali
Pages: 123-129 | First Published: 05 May 2015
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Abstract
The approach taken and the perturbation type both influence how differential equations are perturbed and what method is utilized to analyze the impact of the perturbation. This is true since the approach is impacted by each of these factors. The nonlinear change of parameters formula and the Lyapunov approach are frequently used [1]. The disturbances themselves must be compared to a benchmark, and if an ideal form of the disturbances already exists, it must be eliminated. These two tasks must be completed. This need needs to be satisfied before starting either of the two processes. Work is already underway on several projects that will be put into action [2, 3] to improve this terrible condition. A comparison theorem comparing the equations of un perturbation and perturbation systems is pertinent to the theory of perturbations is what this study aims to establish. The two approaches from the first section of this comparison were combined to produce a flexible method for maintaining the characteristics of disturbances. Our results demonstrate the inclusion of the Lyapunov function-based classical comparison theorem, which facilitates a more thorough investigation of perturbation theory. This will be accomplished by providing a specific example to demonstrate how our theorem aligns with our earlier theorem. To accomplish this, it will be demonstrated how our theory functions as a concrete illustration of our earlier theorem. To demonstrate how our theory works with the one we currently have, we will use a specific example. This will demonstrate how our theorem improves the precision of the one we already have. To demonstrate how this works, let's look at a fictitious scenario that illustrates the outcomes and the applicability of our theory.
Keywords— Lyapunov method, Non-linear variation of parameters, Perturbations, Conventional comparison theorem.

REFERENCES

  1. V. Lakshmikantham and S. Leela, differential and Integral inequalities, Theory end Applications, Vol.1, Academic Press, New York, 1969.
  2. S. Bernfeld, G. Ladde and V. Lakshmikantham, On the classes of different systems with the desired behavior. Rend. Circ. Mat. Palermo, 21 (1972), 85- 97.
  3. G. S. Ladde, Variational Comparison Theorem and Perturbations of Non-Linear Systems, Vol. 3, Academic Press, New York, 1999.