Mayas Publications logo
Buy Books Buy journals

Journal Issues

Back To Archive
A Study on Benefits and Challenges of Digital Marketing
R. Delphenraj
Pages: 1-5 | First Published: 05 Oct 2019
Full text | Abstract | Purchase | References | Request permissions

Abstract 
Digital marketing is the fastest e-Commerce solution available. We can buy or sell fast in this marketing strategy. You can reach out maximum audience or customer with the help of digital marketing and you can do that fast. It really plays an important role in modern commerce system. This system makes our business more fast and accurate. Digital marketing is infinitely more affordable than traditional offline marketing methods. But one of the main benefits of conducting your marketing digitally is the ease with which results can be tracked and monitored. Rather than conducting expensive customer research, you can quickly view customer response rates and measure the success of your marketing campaign in real-time, enabling you to plan more effectively for the next one.
Keywords: Benefits, Challenges, Digital Marketing

References 
1. Andrea.C and Wojnicki (2006), “Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me”, Advances in Consumer Research, Vol.33, No.7, pp.9-14.
2. Chittenden.L & Rettie.R (2003), “An evaluation of e-mail marketing and factors affecting response”, Journal of Targeting, Measurement and Analysis for Marketing, Vol.11, No.2, p.21.
3. Hoey (1998), “Maximizing the effectiveness of Web-based marketing communications”, Marketing Intelligence & Planning, Vol.16, pp. 31-37.
4. Paquette, Holly (2013), “Social Media as a Marketing Tool: A Literature Review”, Paper submitted to University of Rhode Island, holly_paquette@my.uri.edu.
5. Reid Mike (2005), “Performance auditing of Integrated Marketing Communication actions & outcomes”, Journal of Advertising, Vol. 34, No.4, pp.41-54.
6. Verma.D.P.S and Varma.G, (2003), “On-line pricing: concept, methods and current practices”, Journal of Services Research, Gurgaon, Vol. 3, Issue.1, pp.135-156.

A Study on Prospects of Digital Marketing in Kanyakumari District
Dr. R. Dharmaragini
Pages: 6-10 | First Published: 05 Oct 2019
Full text | Abstract | Purchase | References | Request permissions

Abstract
Internet usage continues to explode across the world with digital becoming an increasingly important source of competitive advantage in both B2C and B2B marketing. A great deal of attention has been focused on the tremendous opportunities digital marketing presents, with little attention on the real challenges companies are facing going digital.
Keywords: Prospects, Digital Marketing

References
1. Andrew Paul Williams and Kaye.D.Trammell (2005), “Candidate Campaign E-Mail Messages in the Presidential Election”, The American Behavioral Scientist, Vol.49, Iss.4, p.560.
2. Curran, Kevin (2011), “Sarah Graham, and Christopher Temple, “Advertising on Facebook.” International Journal of E-Business Development, Vol.1, pp. 26-33.
3. Chen. C.W, Shen. C.C. and Chiu. W.Y (2007), “Marketing communication strategies in support of product launch: an empirical study of Taiwanese high-tech firm”, Industrial Marketing Management, Vol.20, No.2, pp.1046-1056.

4. Gefen.D (2002), “Customer Loyalty in E-Commerce”, Journal of the Association for Information Systems, Vol.12, No.5, pp.27–51.
5. Nah. F.F.H and Davis.S (2002), “HCI research issues in e-commerce”, Journal of Electronic Commerce Research, Vol. 3 No.3, pp. 98-113.
6. Parsons. A, Zeisser.M and Waitman. R (1998), “Organizing today for the digital marketing of tomorrow”, Journal of Interactive Marketing. Vol.12, pp. 31-46.
7. Webster. J.G (2010), “User information regimes: How social media shape patterns of consumption”, Northwestern University Law Review, Vol.104 No. 2, pp. 593-612.

A Study on the Development of Micro-Entrepreneurs through Growth Strategy in Digital ERA in Reference with Nagercoil Town
K. A. Dharshini
Pages: 11-15 | First Published: 05 Oct 2019
Full text | Abstract | Purchase | References | Request permissions

Abstract
The entrepreneurship theme is the idea that involves individuals with unique personalities of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development from past years to present time. Most of the study examines relationships between performance variables and illustrates the problem faced by micro-entrepreneurship. We agree with Gartner that “entrepreneurship research emphasizes a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We considered the above statement that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting a growth strategy and for aware of research results that have implications for fostering entrepreneurship development.
Keywords: Development, Micro-Entrepreneurs, Growth Strategy, Digital Era

References

1. Anne de Bruin Candida G.brush, Firedrake Welter,” Advancing a framework for coherent research on women’s entrepreneurship “ .volume 31 issue :3, pages (s): 323-339, may 1,2017 

2. Dr. Manidipa Dasgpta.” Literature review on micro-entrepreneurship development and quality of life improvement”, on research review international journal of Multidisciplinary –ISSN:2455-3085(online)-volume-03 issue- 03 March 2018 

3. Kantor and Promoting women entrepreneurship development based on good practice programs; some experiences from the north to south –(2001)-ILO working papers 993457023402676, an international labor organization. 

4.https://www.investopedia.com/articles/personal -finance/101414/why-entrepreneurs-are-important-economy.asp

Success of Online (Digital) Marketing on Integrated Marketing Communication - A Study
R. Jaya Prabha
Pages: 16-20 | First Published: 05 Oct 2019
Full text | Abstract | Purchase | References | Request permissions

Abstract 
Online marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brand image of the company, build more & more prospective customers and increase the sale of goods & services by adopting various e-marketing techniques which are available in today era. Online Marketing is the use of e-channels to promote or market products and services to consumers and businesses.
Keywords: Online Marketing, Digital Marketing, Interactive Marketing

References 
1. Andrea.C and Wojnicki (2006), “Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me”, Advances in Consumer Research, Vol.33, No.7, pp.9-14.
2. Bengtsson.M, Boter.H and Vanyushyn.V (2007), “Integrating the Internet and Marketing Operations”,Journal: International Small Business Journal, Vol.25, Issue.1, p.27.
3. Cova.B and Pace.S (2006), “Brand Community of Convenience Products: New forms of customer empowerment – the case my Nutella the Community”, European Journal of Marketing, Vol.40, pp. 1087-1105.
4. Duncan, Tom.R and Everett Stephen.E (1993), “Client Perceptions of Integrated Marketing Communications”, Journal of Advertising Research, Vol.42, No.19, pp.30-39.
5. Shankar, Venkatesh, Jeffery Inman, Murali Mantrala, Eileen Kelley and Ross Rizley, “Innovations in Shopper Marketing: Current Insights and Future Research Issues”, Journal of Retailing Vol.22, No.10, pp.14.21.
6. Schultz.D.E and Schultz.H.F (1996),“Transitioning Marketing Communication into the 21stCentury”, Journal of Marketing Communications, Vol.4, pp. 9-26.

A Comparative Study on the Awareness of Digital Money in the Villages and Towns of Kanyakumari District
J. Mohamed Jershath
Pages: 21-25 | First Published: 05 Oct 2019
Full text | Abstract | Purchase | References | Request permissions

Abstract
Digital money is exchanged using technologies such as smartphones, credit cards, and interest. The study aims to reveal the perception and awareness of digital money in Nagercoil town. The study concluded that many people are not very much aware of digital money and its advantages and few who are aware also are scared about the problems in using this digital money. Therefore it is important to strengthen internet security to protect against digital money. Hence one should access and use digital-based transactions. The government should make more efforts like financial literacy campaigns to help people be more aware of digital money and digital transactions.
Keywords: Awareness, Digital Money, Villages, Towns

References
1. JAshim Khan (2009), “Cashless Transactions Perception of Money in Mobile Payments”, International Business and Economic Review, Volume- 1, Issue- 1, pp 23- 36
2. www.mai,asia
3. www.googleweblight.com
4. Dr. K. A. Rajanna (2018), “Perception and awareness of customer towards cashless transaction; A Case study”, International Journal of Application or Innovation in Engineering & Management(IJAIEM), Volume 7, Issue 3, March 2018, ISSN 2319 4847.