Abstract
Online marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services using digital technologies to reach and convert leads into customers. The key objective is to promote brand image of the company, build more & more prospective customers and increase the sale of goods & services by adopting various e-marketing techniques which are available in today era. Online Marketing is the use of e-channels to promote or market products and services to consumers and businesses.
Keywords: Online Marketing, Digital Marketing, Interactive Marketing
References
1. Andrea.C and Wojnicki (2006), “Word-of-Mouth and Word-of-Web: Talking About Products, Talking About Me”, Advances in Consumer Research, Vol.33, No.7, pp.9-14.
2. Bengtsson.M, Boter.H and Vanyushyn.V (2007), “Integrating the Internet and Marketing Operations”,Journal: International Small Business Journal, Vol.25, Issue.1, p.27.
3. Cova.B and Pace.S (2006), “Brand Community of Convenience Products: New forms of customer empowerment – the case my Nutella the Community”, European Journal of Marketing, Vol.40, pp. 1087-1105.
4. Duncan, Tom.R and Everett Stephen.E (1993), “Client Perceptions of Integrated Marketing Communications”, Journal of Advertising Research, Vol.42, No.19, pp.30-39.
5. Shankar, Venkatesh, Jeffery Inman, Murali Mantrala, Eileen Kelley and Ross Rizley, “Innovations in Shopper Marketing: Current Insights and Future Research Issues”, Journal of Retailing Vol.22, No.10, pp.14.21.
6. Schultz.D.E and Schultz.H.F (1996),“Transitioning Marketing Communication into the 21stCentury”, Journal of Marketing Communications, Vol.4, pp. 9-26.