Abstract
The wave of mega-trends, including rapid change in globalization and technological advances, is creating new market forces. For any organization to survive and prosper in such an environment, innovation is imperative. (Lee & Trimi, 2018, p. 1) Management of innovation and technology is of particularly important in current business age considering rapid changes in the market place where geographical boundaries are remain mere political boundaries. Increased social media, e-commerce impact and changing concept of product development and selling areprovoking introspection of conventional business processes. . Daniel Pink broadly mentioned in his famous book “the whole new mind” that, 18th Century is considered as the agricultural age. Most of the resources were invested in agriculture and major source of produce was also coming from the agriculture (Pink, 2006). Exchange of each other’s produce was normal way of living (barter system). Farmers and farming was center of economic development. Industrial age of 19th century divided world into industrial and agricultural development. Factory workers and manufactured products were center of the economic growth. 19th Century largely dominated byIndustrial growth and continued until 20th century. 20th century is considered more as
Information age and more focus was on knowledge workers the white collar jobs. However, 21st Century will be conceptual age the imaginers’ world. The rules of the businesses will be different and resources required for the business will not necessarily will be owned by the business. In today’s hyper competitive, dynamic and uncertain business environmentorganizations need to be more adaptive and agile to sustain and grow. Darwin’s principle is not only applicable to biological species but also to the business world it proves right. Many business world examples are found from the recent history where stronger companies which failed to respond to changing business environment or responded slowly are either out of business or being marginalized by other market players.
Keywords: Automobile Industry, Strategic Innovation Model, T10 Initiatives, Internalization,business environment
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