Abstract
The Financial Services is the backbone of service sector. This is important not only for the banking sector but for the Indian economy as a whole. This is so because banking is a catalyst and life of modern trade and commerce. It is an integral part of all the businesses and social activities. Customer Satisfaction is very essential for every Service to survive in the market. Customer Satisfaction could help the business by placing future demand to the company. Customer Satisfaction gives passing the words of mouth to other potential customers. Simple random sample technique tools. Samples of 150 customers for collecting the data. The data collected were tabulated and analyzed by applying statistical tool are Simple percentage methods, Chi-square test methods and Correlation. The research study was conducted from August 2016 to August 2017. Study is confined to Salem Town village only. The sample size is 150 hence finding cannot be generalized. The period of the study is limited one year only. It was difficult to know whether the respondents are truly given the exact information. Customer preferences and opinions are supposed to change from time to time.
Keywords: Financial Services, Customer Service, Business, Customer Statification.
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