Skip to main content


A Study on Customer Satisfication of Service Quality Provided by Byju’s(with Special Reference to TV Malai Town)

Issue Abstract

Abstract

            This project titled “A Study on Customer service quality Of BYJU’S “.The main objective of this study is to determine the customer service quality that is by the BYJU’S to its customers. Primary, well defined objectives are framed to the study then questionnaire is prepared based on defined objectives. The prepared questionnaire is used to get the direct response from the selected sample size of 100 customers of BYJU’S on the basis of convenience sampling method. The response given by the employees are analyzed and interpreted using different statistical tools such as chi square test and correlation methods. It is found that the overall customer service quality score is within the acceptable level. Keywords: Byjus, satisfaction, quality, customer, awareness.


Author Information
D.Bharathi
Issue No
1
Volume No
6
Issue Publish Date
05 Jan 2024
Issue Pages
1-6

Issue References

1. Kothari C.R., Research methodology , published by Tata Mc Graw-Hill PublishingCompanyLtd.,13th Edition,1982.

2. ValarieA.Zeithaml.,Delivering qualityserviceMarch25,2009.

3.  DwayneD.Gremler,Services Marketing,b Published by Mc Graw Hill, March 2012.

4.AnnM.Casanova(April2018),BYJU’S:vHowaLearningAppisPromotingDeepConceptual Understanding that is Improving Educational Outcomes in India, IFC World Bank

5. Sruthi P, Dr. Sangeeta Mukherjee (March 2020), Byju’s The Learning App: An Investigative Study On The Transformation From Traditional Learning To Technology-Based Personalized Learning, International journal of scientific & technology research volume9.