Emperor Journal of Commerce [EJC]

S.No.

Title

Page No.

1.

A Study on Digital Transformation of Business

Dr.E.Mubarak Ali, Dr.D.Sulthan Basha

01-10

2.

A Study on Consumer Buying Behavior in Relation to Green Products available in Pudukkottai District

G.Ramadevi, Dr. M.Marimuthu

11-19

3.

Navigating Prosperity: Unraveling the Dynamics of Cross-Selling Effectiveness and Financial Literacy In the Banking Landscape

P. G.Rajesh, Dr. K. Vijayakumar

20-26

4.

Quality of Work life construct; as antecedent and outcome: A Systematic Literature Review

K .B. Jaseena, Dr. M. Habeebur Rahman

27-40

5.

Factors affecting quality of work-life balance among teachers in higher education institutions

Dr. L. Asid Ahamed, V.Nanthini

41-48

6.

Entrepreneurship in the Era of Digital Transformation: The Role of Social Media and Content Marketing

Dr. S. Pradeepa

49-54

7.

Analysing consumer behaviour towards purchase of Gold Jewelleries in Tiruchirappalli

M.A.Michael Neil Adams, Dr S. Gopi 

55-64

8.

Leadership dynamics and their effect on entrepreneurial     innovation and perception

B. Berty Roy, Dr. S.Basheer Ahamed

65-76

9.

Satisfaction Level of Health Tourists in the Malabar Region of Kerala

B.K. Muhammed Juman, Dr. G. Pasupathi

77-95

10.

A study on consumer perception towards eco- friendly products in Tiruchirappalli city

Dr. A. Ansar Ali, S. Mohamed Imthiaz

96-105

11.

Analysing the relationship between  social interaction and creative performance in coworking spaces through knowledge sharing

A.P. Mufeeda Sulfath, Dr. K. Halimunnisa

106-117

12.

Impact of Artificial Intelligence on transformation of entrepreneurial process

Dr. A. Sophia Alphonse, Dr. I. Ashiq Mohamed

118-127

13.

The Impact of Search Engine Marketing in the Digital Marketing ERA

K.Thanseeh, T. Fathima Najiya 

128-135

14.

A Comparative Study of Savings, Investment Behaviour, and Work-Life Quality among Nurses

P. Prasad., Dr. G. Pasupathi

136-142

15.

The Transformative power of E-commerce in chemistry based industries

Dr. E. Mubarak Ali, M. Mohamed Ismail

143-147

16.

Impact of social media marketing on consumer purchasing patterns in Thiruchirappalli district, Tamilnadu

S. Mohammed Safi, R.Prasanna

148-159

An Extensive adoption with analysis of consumer buying attitude towards purchase of electric four wheelers

S. Mohamed Imran Sharif, Dr. M. Balasubramanian

160-166

18.

A study on financial performance of MRF Tyres limited

A. Asma Banu, Dr. S. Gopi

167-172

19.

Consumer attitudes and preferences in online shopping of gadgets

A.S.Minhaj Begum

173-182

20.

Digital Transformation for Entrepreneurial Success in the Modern Business ERA

Dr. P. Arivazhagan, Dr. J. Mohamed Sharif

183-189

21.

A study on recovery chances for knitwear industry’s post covid-19 at Tirupur district, Tamilnadu

K.P.Maheswari, Dr. M.Hema Nalini

190-205

22.

An Analysis on the operational efficiency of select impact investing automobile companies

B. Sumaiya Sherin, Dr. K. Vijayakumar

206-211

23.

Study on digital marketing and its impact on the consumer behaviourin Tiruchirappalli district

Dr. V. Gunasekaran 

212-217

24.

A study on employee engagement in theoretical perspective.

M. Jasmine Fairose, Dr. S. Maris Shinia Clarissia

218-228

25.

Empowering the Future: A Comprehensive Education and Skill Development Initiative

Dr. S.Latha Maheswari, Dr. S. Sivakumar

229-241

26.

The Challenges and Opportunities for Green Entrepreneurship in India

S. Roofina Banu

242-249

27.

A Study on How AI Improves Learning and Time Management for Students Globally

Dr. N. Sabrin, M. Ayesha Farveen

250-259

28.

A study on the impact of culture on organizational performance with reference to automotive industry

Dr. U. Jahir Hussain

260-265

29.

Assessment and assortment of projects using hybrid MCDM technique under Fuzzy environment based on economic factors

S.Umamageswari, Dr. M. Balasubramanian

266-276

30.

A study on customer awareness towards e-mandate Registration with reference towards Tiruchirappalli district

Dr. K.Indumathi, Dr. S.Dhilshathunnisa

277-285