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Service Quality of Teaching pedagogy for management Institutes in Maharashtra
Dr. Gajanan P. Mudholkar
Pages: 1-6 | First Published: 11 Nov 2023
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Abstract
The management institutes should develop best teaching pedagogies incorporating values to their students as their customers. The industrial requirements must be understood by the management academicians and the curriculum should be designed in the same way. The different teaching pedagogies like case method, class room teaching, and role play, live projects, group assignments, compulsory mentorship, quizzes and other techniques. The researcher made an attempt to rank these teaching pedagogies.
Keywords: Service Quality, Teaching Pedagogies, Management Institutes and Rankings

References

  1. Shri Vastava,P.K.”Marketing Management in a developing economy”,Sterling Publishers(p) Ltd,New Delhi 1991.

  2. Smagalla, D. "Does Promotion Pricing Grow Future Business?" MIT Sloan Management Review 45, no. 4 (2004): 9.

  3. Stanton W.J, “Fundamentals of marketing”, Tata Mc Graw Hill , New York. 1967.

  4. Aaker, David, A., Building Strong Brands, Free Press, Charlotte, New York, 1996.

  5.  Albaum , Gerald and Ven katesan , M., Scientific Marketing Research, Free Press, New York, 1971.

  6. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.

  7. Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.

  8. Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.

  9. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.

  10. Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.

  11. Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.

  12.  Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.

  13. Mayakkannan (2019) Customer perception on service quality towards retail banking in Chennai; retailing: trends in the new millennium, 2019; MJP Publisher

  14. Sumathy, KP Vipin (2017) Digital payment systems: Perception and concerns among urban consumers; International Journal of Applied Research: volume 3 issue 6 Pp 1118-1122

  15. Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd.

  16. Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with unobserved variable’, In Bohrnstedt G, W. and Borgatta, E.F (ed). Social Measurement: Sage, Beverly Hills. 

  17. Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). ‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco. 

  18. Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557–85.

  19. Dr M. Sumathy (2010) Banking Industry Vision-2010, the Indian banker; Volume2pp33-37

  20. Mayakkannan (2020) A study on performance evaluation of selected public and private sector banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206

  21. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.

  22. Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.

  23. Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.

  24. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.

  25. Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.

  26. Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.

  27.  Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.

 

 

 

Impact of People mix-Teaching Staff on Admissions of management Institutes in Maharashtra
Dr. Gajanan P. Mudholkar,
Pages: 7-14 | First Published: 04 Nov 2023
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Abstract 

The management institute must have bright and intelligent management faculties so that the students will be fascinated towards the management institutes. While selecting the management institute (admissions), students focus on the faculties of the management institutes. Here in this research paper, researcher made an attempt to study the Faculties and its impact on Marketing and Admissions of management Institutes in Maharashtra. It is found that there is impact of faculties on marketing and admissions of management institutes in Maharashtra.

 Keywords: Management Faculties, Admissions and Management Institute

References

  1. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
  2. Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.
  3. Cravens, David, W., Hills, Gerald, E., and Woodruff, Robert, B., Marketing Management, Richard D. Irwin Inc. Homewood, Illinois, 1994.
  4. Evans, Joel, R., and Berman, Barry; Principles of Marketing, Prentice Hall, Englewood Cliffs, New Jersey, 1995.
  5.  Ezepiel, John, A,, Competitive Marketing Strategy, Prentice Hall, Englewood Cliffs, New Jersey, 1992.
  6.  Gandhi, J. C., Marketing-A Managerial Introduction, Tata McGraw Hill Publishing Company Limited, New Delhi, 1991.
  7. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, Prentice Hall of india, New Delhi, 1990.
Service Marketing Mix Rankings of management institutes
Dr. Gajanan P. Mudholkar,
Pages: 15-19 | First Published: 06 Nov 2023
Full text | Abstract | PDF | References | Request permissions

Abstract
The service marketing mix elements includes product, price, place, promotion, people, process and physical evidence. The rankings are given by students, faculties, director and management of management institutes. These rankings assist to know the relative importance of marketing mix elements in the context of management education and institutes. In this research paper, researcher made an attempt to assign rankings to the service marketing mix elements according to the perceptions of students, faculties, management and director of management institutes. It is found that the rankings are given in the following order as Rank 1 to Product, Rank 2 to Promotion, Rank 3 to People, Rank 4 to Price, Rank 5 to Process, rank 6 to Physical evidence (Infrastructure) and Rank 7 to Place.
Keywords: Service marketing mix, rankings and management institutes.

References

1. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
2. Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.
3. Cravens, David, W., Hills, Gerald, E., and Woodruff, Robert, B., Marketing Management, Richard D. Irwin Inc. Homewood, Illinois, 1994.
4. Evans, Joel, R., and Berman, Barry; Principles of Marketing, Prentice Hall, Englewood Cliffs, New Jersey, 1995.
5. Ezepiel, John, A,, Competitive Marketing Strategy, Prentice Hall, Englewood Cliffs, New Jersey, 1992.
6. Gandhi, J. C., Marketing-A Managerial Introduction, Tata McGraw Hill Publishing Company Limited, New Delhi, 1991.
7. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and Control, Prentice Hall of india, New Delhi, 1990.
8. Kotler, Philip and Bloom, Paul, N., Marketing Professional Services, Prentice Hall Inc., Englewood Cliffs, New Jersey, 1984.
9. Kotler, Philip and Armstrong, Gary, Principles of Marketing, Prentice Hall of India, New Delhi, 1996.
10. Lovelock, C.H., Service Marketing, Prentice Hall, Englewood Cliffs, New Jersey, 1996.
11. Mamoria, C.B.,Suri, R.K., andMamoria, Satish, Marketing Management, Kitab Mahal, Allahabad, 2000..
12. Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.

13. Mayakkannan (2019) Customer perception on service quality towards retail banking in Chennai; retailing: trends in the new millennium, 2019; MJP Publisher. 14. Sumathy, KP Vipin (2017) Digital payment systems: Perception and concerns among urban consumers; International Journal of Applied Research: volume 3 issue 6 Pp 1118-1122. 15. Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd.
16. Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with unobserved variable’, In Bohrnstedt G, W. and Borgatta, E.F (ed). Social Measurement: Sage, Beverly Hills.
17. Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). ‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco. 18. Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557–85. 19. Dr M. Sumathy (2010) Banking Industry Vision-2010, the Indian banker; Volume2pp33-37. 20. Mayakkannan (2020) A study on performance evaluation of selected public and private sector banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206.
21. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.
22. Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.
23. Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.
24. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
25. Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.
26. Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.

Sources of Information and Choice factors of selecting Management Institute
Dr. Gajanan P. Mudholkar,
Pages: 20-28 | First Published: 06 Nov 2023
Full text | Abstract | PDF | References | Request permissions

Abstract
The management institutes have to provide information about the institute regarding placements, program, facilities served, faculties and infrastructure. Through this information, students evaluate the management institutes based on their preferences and they choose different factors of selecting management institutes. In this research paper, researcher made an attempt to study Sources of Information about Institute and Choice factors of selecting Management Institute. At the end of the research paper, rankings are assigned to the sources of information and choosing factors for selecting management institutes.
Keywords: Sources of Information, Selection factors and Management Institutes.

References

1. Shri Vastava,P.K.”Marketing Management in a developing economy”,Sterling Publishers(p) Ltd, New Delhi 1991.
2. Smagalla, D. "Does Promotion Pricing Grow Future Business?" MIT Sloan Management Review 45, no. 4 (2004): 9.
3. Stanton W.J, “Fundamentals of marketing”, Tata Mc Graw Hill , New York. 1967.
4. Aaker, David, A., Building Strong Brands, Free Press, Charlotte, New York, 1996.
5. Albaum , Gerald and Ven katesan , M., Scientific Marketing Research, Free Press, New York, 1971.
6. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.
7. Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.
8. Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.
9. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
10. Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.
11. Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.
12. Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.
13. Cannon, Tom, Basic Marketing - Principles and Practice, Holt, Rinehart and Winston, London, 1980.14. Mayakkannan (2019) Customer perception on service quality towards retail banking in Chennai; retailing: trends in the new millennium, 2019; MJP Publisher. 15. Sumathy, KP Vipin (2017) Digital payment systems: Perception and concerns among urban consumers; International Journal of Applied Research: volume 3 issue 6 Pp 1118-1122. 16. Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd.
17. Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with unobserved variable’, In Bohrnstedt G, W. and Borgatta, E.F (ed). Social Measurement: Sage, Beverly Hills.
18. Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). ‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco. 19. Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557–85. 20. Dr M. Sumathy (2010) Banking Industry Vision-2010, the Indian banker; Volume2pp33-37. 21. Mayakkannan (2020) A study on performance evaluation of selected public and private sector banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206.
22. American Marketing Association Committee on Definitions, A Glossary of Marketing Terms, Chicago, 1960.
23. Assael,H., Consurner Behaviour and Marketing Action, Kent Publishing Company, Boston, 1987.
24. Balachandran, S., Customer - Driven Services Management, Response Books, A Division of Sage Publications, New Delhi, 1999.
25. Berry, L. L and Parasu ram an, A., Marketing Services: Competing Through Quafik Free Press, New York, 1991.
26. Booms, B.H. and Bitner, M. J., Marketing Strategies and Organisation Structures for Services Firms, in Donnelly, J.H. and George, W.R. (Eds.), Marketing of Services, American Marketing Association, 1982.
27. Burnett, John, J., Promotion Management, A.1.T.B.S Publishers and Distributors, Delhi, 1998.