Journal Issues

ABSTRACT 

Political marketing is a phenomenon that has swept the world of politics in a big way. It is primarily associated with Western democracies such as the United Kingdom, the United States, Canada, Germany, and France, as well as countries such as Australia and New Zealand. However, it has gained prominence in countries such as India as a result of increased public awareness and the impact of phenomena such as social networking, which has brought political parties and leaders closer to voters than ever before. This research paper looks at marketing through the lens of politics and elections. It also highlights the distinctions that exist between an election institution and a real market. At the same time, it emphasizes the 'industry' aspect of marketing and how it relates to politics. Overall, this research paper will examine how the two distinct identities of politics and marketing are changing in today's political environment. 

Keywords: Politics; Marketing; Market; Political Parties.

Received : 1st April 2022 

Accepted : 15th April 2022 

Published : 25th May 2022

ABSTRACT 

Tamil Nadu is the one of the foremost states in providing financial services. In India, all the banks provide fundamental banking services such as accepting deposits and lending loans to needy people. This paper attempts to analyze the profitability and liquidity position of Tamilnadu-based private sector banks. These Private sector banks form a major part of the total banking system in India, so there is a need to evaluate the liquidity and profitability of these banks. This paper is primarily based on secondary data. The present paper will make an attempt to explore and understand the factors influencing the liquidity and profitability of Tamilnadu-based private sector banks. In order to derive the open-handed results from the information collected through secondary data, various statistical tools like mean, standard deviation, and F value analysis have been accomplished. The scope of the paper is restricted to selected private sector bank's data period from 2009-2018. The study finds that the liquidity position of Tamilnadu-based private sector banks KVB, TMB, CUB, and LVB are high as compared to the other commercial banks but these banks should also take care of their profitability as high liquidity might have an adverse effect on the long term investment of these banks and also the research concluded that to maintain sufficient balance between liquidity and profitability to enhance their solvency level. 

Keywords: Profitability, Liquidity, Performing and non-performing Assets, Return on Investments(ROI).

Received : April 2022 

Accepted : April 2022 

Published : May 2022

ABSTRACT 

The present study was undertaken to examine the growth and instability in cotton area, production, and productivity in India with special reference to the state of Telangana using the secondary time series data from 1990–1991 to 2019–20. The study employed year-on-year growth rates, compound annual growth rates, and instability indices to achieve the objectives of the paper. The results of the study found that for the study period, the CAGR was reported as positive, mainly due to the introduction of BT cotton cultivation and the modernization of agriculture, and that the instability in cotton cultivation areas is less than the instability in cotton production and productivity in India, and this may be due to unfavorable weather conditions. Therefore, policies should be made to reduce the risk of instability in cotton production and make it profitable in order to maintain the high growth rate that has been experienced over the past few years and to reach the world cotton performance averages. These goals should be accomplished in order to sustain the high growth rate that has been experienced over the past few years. 

Keywords: Cotton production, growth, variability, Telangana, India.

Received : April 2022 

Accepted : April 2022 

Published : May 2022

ABSTRACT 

Electronic saving money is flourishing in India as ledger holders click their mouse, squeeze phone keys, slide cards, get to messages, and cell phones to direct their managing an account. These e-channels are the arrangements of intense instruments that enable keeping money clients to lead budgetary exchanges, working from their home, office, or somewhere else. As it were, has changed the managing an accounting industry into a whenever, anyplace, quick, and tweaked benefit offering and in the meantime has changed the manner in which banks benefit their clients. As innovation keeps on rethinking how clients associate with their particular banks, the present investigation features the client's inclinations and mentalities towards conventional and substitute channels. The present investigation affirmed the ATM as the quickest developing channel; the greater part of the respondents /clients visit an ATM on a week-by-week premise. Be that as it may, the inclination for other interchange channels is still moderately low and expanding low for the esteem included administrations given by the banks through these channels. The examination immovably trusts that these channels will all pick up footing as they offer to energize and promise open doors for the two banks and their clients. Following practice, the examination into the appropriation and utilization of electronic saving money channels has become significantly finished in the most recent three decades. Notwithstanding, banks look to promote development in purchaser electronic keeping money.

Keywords: ATM, Electronic managing an account (online Banking), Electronic statement (E-Statement), Information Technology, Mobile keeping money, and Online Banking

Received : April 2022 

Accepted : April 2022

 Published : May 2022

ABSTRACT 

Agriculture is the backbone of the Indian Economy. Indian agriculture sector accounts for 18 percent of India‟s GDP and provides employment to 50 percent of the country‟s workforce. Agriculture provides a labor-intensive source of employment, with cheap food, raw materials, labor, savings, and the demand for non-agricultural goods. JLGs of women farmers are formed under the collective farming initiative taken by Kudumbhashree. Over a period of time , the govt and various financial institutions have realized that women should have an independent source of income which will enable them to improve the economic conditions of their families, slowly but surely. 

Keywords: Joint Liability Groups (JLGs), Women marginal farmers, Collective farming, Peer pressure, Kudumbhashree.

Received : April 2022 

Accepted : April 2022 

Published : May 2022

ABSTRACT 

Telecom industry services in India are a major contributor to the national economy. A steadily growth industry has certain challenges and also opportunities. At that juncture, the authors have revealed mobile phone (cellular) service provider's challenges and opportunities in India. Using Meta-analysis, the real challenges and opportunities that persist in the telecom industry have been identified. The challenges of mobile phone (cellular) service providers are competition, advertisement, sales, marketing, the next generation of technology (5G), mobile phone manufacturers, net banking, and social media. The opportunities of mobile phone (cellular) service providers are next-generation of technology (5G), technology updates, emerging new Social Media depending on the mobile phone that needs high-speed data, mobile banking and green banking, corporate advertisement and marketing through mobile app, online educational services, and all type of payment related sales through mobile phone. The findings and suggestions and conclusion of the present paper will definitely admire the stakeholders of the industry. 

Keywords: Challenge, Opportunity, Mobile Phone, Service Providers, and Telecomm

Received : April 2022

 Accepted : April 2022 

Published : May 2022

ABSTRACT 

Banking is the backbone of financial intermediation in the course of mobilization and channeling of financial resources. The role of banks in the economy facilitate financial settlement through the payment system, influence money market rates, and provide a means for international payment. Banks are finding it tough to get new customers, and retain existing customers. To survive in the competitive world, banks are realizing the importance of customer relationship management to create the customer loyalty. The liberalization and financial sector reforms force the Indian banks to revisit their goals and strategies. Most of the banks realize the importance of customer relationship management. The present market scenario of the banking sector is highly complex and competitive with little stability due to the entry of national and international financial institutions in the emerging economies. At this juncture, the researchers have made an attempt to examine the perception of employees towards customer relationship management of the new-generation private banks in Puducherry. The study is confined to 6 new generation private banks namely HDFC Bank, ICICI Bank, Axis Bank, Yes Bank, Kotak Mahindra Bank, and IndusInd Bank. For collecting primary data from the bankers, a multi-stage sampling technique was adopted. In the first stage, 2 regions namely Puducherry and Karaikal were selected out of 4 regions. In the second stage, 60 per cent of the branches i.e. 11 branches were selected out of 18 branches of 6 new generation private banks in the Puducherry and Karaikal regions. In the final stage, from each of the branches 6 employees i.e. 2 managers and 4 staff were selected. The primary data were collected from 66 employees with the help of a schedule. The findings of the study show that 33.33% of the employees neither agree nor disagree with CRM practices adopted in the new generation private banks, followed closely by agree (25.76%) and disagree (25.76%). Out of 66 respondents, 31.80% of the respondents agree with the practical utility of CRM practices, followed by neither agree nor disagree (28.80%) and disagree (19.70%). 12.10% and 7.60% of the respondents strongly agree and strongly disagree respectively with the practical utility of CRM practices. The employees suggest various measures to improve the customer relationship management in the new generation of private banks. 

Keywords: Customer relationship management, relationship marketing, marketing of banking services, customer satisfaction, etc.

Received : April 2022 

Accepted : April 2022 

Published : May 2022

ABSTRACT 

The environment maintains ecological balance which is vital for the survival of life on our planet. The environment has given a lot to humans but it is the humans who are degrading the environment with their activities. Due to rapid advancement in technology, there have been multiple negative effects on the environment it is the moral responsibility of every human being to protect the environment and make the planet an amazing place to live in. With the consumption pattern, it can be estimated that about 170% of the earth's resources will be exhausted by 2040. It is a known fact that resources are limited and wants are unlimited so it becomes important to use the resources efficiently. There are different factors influencing consumer behavior it can be economic conditions, individual preferences, marketing campaigns, and group influences. So the researcher has taken up the study to analyze the consumers’ behavior with respect to the usage of green products in Bangalore urban. The study was conducted to determine the awareness and knowledge of respondents about green products, to determine which factors motivate and demotivate the usage of green products, and to analyze the influence of different attributes on the usage of green products through a chi-square test. The companies should encourage consumers on how to use and dispose of the products to build sustainability, there should be a rational appeal by the companies telling the consumers what effects their products have on the environment. 

Keywords: Environment, Ecological balance, Green products, Sustainability, Technology.

Received : April 2022

 Accepted : April 2022 

Published : May 2022

ABSTRACT 

As the Internet has grown dramatically every year since the beginning of the 1990s, the diffusion of the Internet has involved many aspects. Its influence has reached not only the technical fields but also throughout the general society as we have moved toward increasing the effectiveness of online tools. Besides, our knowledge of why consumers systematically differ in their tendency to seek out new products is still sparse. In order to have a better explanation, this study approached this matter from the diffusion of innovations perspective. The overall findings regarding the awareness of spy software indicated that the respondents have some level of awareness of Internet spy software, but are not well aware of what spy software is and what it is capable of. Respondents with a higher level of awareness of spy software are likely to have lower levels of security concerns, and it was confirmed that respondents with lower levels of innovativeness characteristics are more likely concerned about their security. Of innovativeness characteristics, only domain-specific innovativeness was positively related to the level of awareness of spy software in the current study. It was also found that the more time they spent online per week and the longer they have been online shopping adopters have a significant influence on their level of awareness of spy software. Lastly, in terms of innovativeness characteristics and personal values, each of the different personal values displayed unique predictive power on different innovativeness characteristics. 

Keywords: Online Consumer, Spyware, Personal Values, Internet shopping, and Privacy and security.

Received : April 2022 

Accepted : April 2022 

Published : May 2022