ABSTRACT
Telecom industry services in India are a major contributor to the national economy. A steadily growth industry has certain challenges and also opportunities. At that juncture, the authors have revealed mobile phone (cellular) service provider's challenges and opportunities in India. Using Meta-analysis, the real challenges and opportunities that persist in the telecom industry have been identified. The challenges of mobile phone (cellular) service providers are competition, advertisement, sales, marketing, the next generation of technology (5G), mobile phone manufacturers, net banking, and social media. The opportunities of mobile phone (cellular) service providers are next-generation of technology (5G), technology updates, emerging new Social Media depending on the mobile phone that needs high-speed data, mobile banking and green banking, corporate advertisement and marketing through mobile app, online educational services, and all type of payment related sales through mobile phone. The findings and suggestions and conclusion of the present paper will definitely admire the stakeholders of the industry.
Keywords: Challenge, Opportunity, Mobile Phone, Service Providers, and Telecomm
Received : April 2022
Accepted : April 2022
Published : May 2022