Journal Issues

ABSTRACT 

This paper is presented on the performances of NGOs during COVID-19. The NGO activities are analyzed as to, especially during the pandemic period. The NGOs play a dominant role in presenting their activities for the improvement of the society. The paper concentrates on one of the NGOs working in Krishnagiri District. 

Keywords: IVDP, COVID19, Relief Activities, Rural Development

Received : 10st January 2022 

Accepted : 15th January 2022 

Published : 25th February 2022

ABSTRACT 

Education is the most important to the people who grow their knowledge in a meaningful way and reach the target with satisfaction. The teacher’s role is important on to the students as well as to the institution. Occupational stress affects more employees in the working environment. The teachers are also affected by stress with respect to dealing with student's discipline, heavy workload, and unequal payment of remuneration. These stressors will produce many health issues and loss their happiness. So the students are advised to stay disciplined and the management also tries to solve the above issues for making a good working environment for the welfare of the society, especially for the teaching community. 

Keywords: Occupational stress. Working environment.

Received : 03rd January 2022 

Accepted : 15th January 2022

 Published : 25th February 2022

ABSTRACT 

The present research makes an attempt to investigate the constraints of marketing on organic products in the Nagapattinam district of Tamil Nadu. Nowadays, every agriculturalist who adopts chemical-free cultivation is facing huge impediments both at the time of cultivation and also to make to the products reach the end users in the consumer market. Adding to this vendors are hesitating to give shelf space for organic products as they are quoted with high prices. Currently, the organic food supply chain market is affected by various factors like lack of infrastructural facilities, high prices, lack of awareness, lack of retailer's support, and lack of Government aid, etc. Further, organic product marketing and its allotment are relatively poor in the entire market. Meantime, the demand for organic goods is peak level in the consumer market. Drawn from the methodology, a total of 67 farm respondents were interviewed using a simple random sampling method in the Nagapatinam district of Tamil Nadu. The infrastructural shortage is the major hurdle faced by the cultivators in transporting their products to various places. A study concluded that the need for entire development like infrastructural facilities like road facilities, transport facilities, remunerative prices for goods, storage facilities, creating awareness to cultivators on how to enhance marketing of merchandising their goods. By and large, chemical-free products should reach and occupy major shelf space among markets on time in order to serve consumers and gain their satisfaction. 

Keywords: Marketing Challenges, organic goods, consumer awareness, Lack of Knowledge, Lack of infrastructural facilities, chemical-free organic food.

Received : 05th January 2022 

Accepted : 15th January 2022 

Published : 25th February 2022

ABSTRACT 

The purpose of this study is to examine consumer awareness of using AR as a promotional tool in the FMCG industry. The use of marketing as a tool for the survival of companies has become integral and there is a rising usage of companies using AR to market their products. Therefore the purpose of this study is to identify whether the said usage of AR in marketing has been beneficial to the consumers. A questionnaire has been developed and sent to a diverse group. The result revealed that there was an impact on the usage of AR as a promotional tool for consumers. 

Keywords: Augmented reality (AR), Promotional Techniques, FMCG Industry and Consumer awareness.

Received : 07th January 2022 

Accepted : 15th January 2022 

Published : 25th February 2022

ABSTRACT 

The research explores the effects of tax reform on the assessee and government revenue and proposes an alternative tax rate using secondary data. Data for the study was collected from the journal articles, books, budget speeches, and government publications to make a comparative analysis. The findings demonstrate that the low and high-income get more tax advantages than the middle-income assessee from the reform which does not comply with the ability-to-pay principle and canon of equity. Similarly, government revenue will decrease from the same income due to the reform leading to a budget deficit, which does not comply with the canon of productivity or adequacy and functional efficiency. The government is required to finance the budget deficit by taking loans leads to transferring the tax burden from high-income to low-income people as a hidden tax in the long term. The study will add value to public finance literature, especially tax reform, and help the taxation policy formulation. The study ignored the perception of the assessee on tax burden and the impression of the policy planner on government revenue from the reform. 

Keywords: Tax rate reform; effects on assessee; effects on government revenue; individual assessee; compliance of canon of taxation; Bangladesh.

Received : 10th January 2022 

Accepted : 15th January 2022 

Published : 25th February 2022