Journal Issues

ABSTRACT 

Automobile Industry is one of the largest markets in the world. Nowadays, automobiles have become a necessity for everyone. There is a huge scope for automobiles in India, but nowadays Indian automobile industry is facing a big problem, i.e., slowdown. The main purpose of this paper is to discuss the reasons for the slowdown in automobile industry. It analyses the changing scenario of the automobile industry that influences the purchasing behavior of consumers. It explains the sales analysis of various automobile companies in India. It also gives the scope for the future and highlights the solution with the help of new trends which should be adopted by the automobile companies to capture the market and increase the sales in the future. It also throws the light on the new technologies for automobile sectors. 

Keywords : Consumer, Development, Industry, Market, Sales.

Received : 01st January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020

ABSTRACT 

The retail sector had to face a transformation during the last decade due to the paradigm shift to the organized retail sector from the unorganized petty shops especially in the urban centers which had emerged into mega shopping malls. This paradigm shift changed the mindset of the people to opt for malls as a one-stop destination that would eventually fulfill their daily needs and wants like socialization, shopping & entertainment. As a consequence, the growth of the retail sector has been modified to a great extent in India. With a large number of malls emerging in metros, it has become a shopping destination for most of the people. The aim of this paper is to analyze the pattern of the consumers who get attracted to these shopping malls which are based on 6 important dimensions ultimately. As a result, the shopkeepers and the mall management would be beneficial based on this study so that they can get a clear picture of the customer through a proper data based on the behavior of the customer. This would help the mall management to provide better services and also increase their business efficiency. The outcome of this study will help the shopping behavior of the shoppers to tell a lot about their shopping satisfaction and loyalty. In other words, customer loyalty of the shoppers is important to improve the factors that affect the shopping behavior of the customer and this study has measured the same in a sector of retail industry such as a shopping mall. Going forward, retail outlets are sprouting up in a fast manner which needs a study for the management that influences the shopping behavior of the shoppers so that the mall management would make themselves successful in the growing competition in the retail sector in India.

Received : 2nd January 2020 

Accepted : 15th January 2020

 Published : 15 th February 2020

ABSTRACT 

The Indian MSME has fast-growing countries in the world today, and this sector contributes very much has been socio-economic development of the country approximately 78 percent of own businesses operate in service sectors. MSMEs play an important role in providing with a GDP growth rate of 9 percent during the twelfth plan period. Women entrepreneurship refers to the achieved immense development act of setting up a new business in the state of mind or reviving an existing business so as to take advantage of new opportunities. Thus, entrepreneurs have many entrepreneurial opportunities especially for women who have been creating their skills with maintaining balance in their life shape the economy by creating new wealth and new jobs, and by inventing new products and services.

Received : 03rd January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020

ABSTRACT 

Economic slowdown generally occurs when there is a widespread drop in spending. This may be triggered by various events, such as a financial crisis, an external trade shock, an adverse supply shock, or the bursting of an economic bubble. In the United States, it is defined as "a significant decline in economic activity spread across the market, lasting more than a few months, normally visible in real GDP, real income, employment, industrial production, and wholesale-retail sales". In the United Kingdom, it is defined as a negative economic growth for two consecutive quarters. The economic slowdown in India means hardship for Indians. It has reported on dropping incomes as well as tight-fisted spending, even on essentials such as food. However, it is not only Indians who are suffering in the Indian government too. Taxation is a core part of the capabilities of any government; this is a troubling sign for India. This is doubly worrying for a poor country such as India, where state spending is key to lifting people out of poverty. A leading dampener is the US-China trade war, which has intensified over time and has contracted world trade and, in turn, Indian exports. Also, high rates of GST, liquidity crisis in NBFCs, and shift in the behavioral pattern of the workforce due to the entry of young people have discouraged savings. Governments usually respond to slowdown by adopting expansionary macroeconomic policies, such as increasing money supply or increasing government spending and decreasing taxation. This article examines the causes and consequences of the present economic slowdown in the Indian Economy. 

Keywords: Economic Crisis, slowdown, Indian Economy, GDP.

Received : 03rd January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020

ABSTRACT 

In the reoriented world, people love to live a completely luxuriant life. In that case, many subjects cause his life. A few causes are jobs, affairs, good livelihood, especially shopping, that is marketing. Everyone knew that generally, all supermarkets have tightly and beautifully packed items, highly concentrated dairy products, and vegetables. People do not know whether these products are natural or artificial, but we all are forced to buy these products. Due to such reasons, a new market emerged and was said as “GREEN MARKET”. Economic and environmental performance must go hand in hand. The natural environment is central to economic activity and growth, providing the resources we need to produce goods and services, and absorbing and processing unwanted by-products in the form of pollution and waste. Environmental assets contribute to managing risks to economic and social activity, helping to regulate flood risks, regulating the local climate (both air quality and temperature), and maintaining the supply of clean water and other resources. This underpins economic activity and well-being, and so maintaining the condition of natural assets is a key factor in sustaining growth for the longer term. Correspondingly, economic growth contributes to the investment and dynamism needed to develop and deploy new technology, which is fundamental to both productivity growth and managing environmental assets. This article is to examine the economic growth of the products and marketing of the green revolution. Initially, we have to analyze the basic and grassroots level of effective benefits of green marketing which is widely said to be bringing awareness. Finally, the findings and the implications of the research are discussed. This will help the functionaries of marketers in market and target marketing by ensuring and observing the economic growth of society. 

Keywords: Green Marketing, Green products, Eco-friendly, economic growth.

Received : 03rd January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020

ABSTRACT 

Small and medium activities contain accepted strength in the development structure of the Government of India. The Nehruvian idea of industrialization has given implications and understood the significance of little and medium undertakings for the national advancement. The immature and creating nations are commonly overwhelmed by agrarian economies and portrayed by underemployment and rising joblessness. SMEs must broaden the fundamental help and praise the gainful impacts of Industrialization. The SMEs utilize capital and work to create an economy. They can create a unit of yield with lesser expense of generation.

Received : 01st January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020

ABSTRACT 

In the current scenario of business, the micro, small, and medium enterprises have been accepted as the engine of growth for promoting equitable development and sustainable growth. The MSME plays a vital role in the generation of employment opportunities, the dispersal of industries, and the creation of job opportunities. Micro, Small, and Medium Enterprises (MSME) sectors have also been playing an indispensable role in the overall development of the economy of a country. The objective of the study is to study the type of problems faced by MSMEs and the scope of economic growth among people who are unemployed and facing the problems of poverty. This has been considered as the dynamic and vibrant sector of the Indian economy as it provides a wide area of employment opportunities to rural and urban coverage. This is an attempt to highlight the growth of the sector and the various problems or challenges faced by the MSME sector. It plays a dominant role in establishing a wide variety of employment opportunities at a comparatively lower capital cost but also helped in the industrialization of rural and backward areas by reducing regional imbalances and assuring a more equitable distribution of wealth and national Income. It analyzes the definition and challenges faced by MSMEs. This study focused on the collection of data from different sectors and various enterprises. It is suggested that the Government should encourage MSMEs by providing financial as well as technological support. It reviews the progress of the MSME sector and solves its problems in propelling the economic growth.

Keywords: MSMEs, Problems, Economic Growth.

Received : 01st January 2020 

Accepted : 15th January 2020 

Published : 15 th February 2020