ABSTRACT
The retail sector had to face a transformation during the last decade due to the paradigm shift to the organized retail sector from the unorganized petty shops especially in the urban centers which had emerged into mega shopping malls. This paradigm shift changed the mindset of the people to opt for malls as a one-stop destination that would eventually fulfill their daily needs and wants like socialization, shopping & entertainment. As a consequence, the growth of the retail sector has been modified to a great extent in India. With a large number of malls emerging in metros, it has become a shopping destination for most of the people. The aim of this paper is to analyze the pattern of the consumers who get attracted to these shopping malls which are based on 6 important dimensions ultimately. As a result, the shopkeepers and the mall management would be beneficial based on this study so that they can get a clear picture of the customer through a proper data based on the behavior of the customer. This would help the mall management to provide better services and also increase their business efficiency. The outcome of this study will help the shopping behavior of the shoppers to tell a lot about their shopping satisfaction and loyalty. In other words, customer loyalty of the shoppers is important to improve the factors that affect the shopping behavior of the customer and this study has measured the same in a sector of retail industry such as a shopping mall. Going forward, retail outlets are sprouting up in a fast manner which needs a study for the management that influences the shopping behavior of the shoppers so that the mall management would make themselves successful in the growing competition in the retail sector in India.
Received : 2nd January 2020
Accepted : 15th January 2020
Published : 15 th February 2020