Journal Issues

ABSTRACT 

The digital era has brought about a sea change in the methods and means of marketing of goods and services in the country as well as the whole world. Globalization and liberalization have become the buzzwords in this era. The increased and worldwide dispersion of the goods is possible beyond doubt. But the need for this type of economic growth is felt everywhere. Hence the study is most vital in this era of digitalization in anything and everything for growth and development of the country, standard of living, and the increase in the National income in the country and the development of mankind as a whole. Hence an attempt is made by the researcher to delve into the pros and cons of the digital marketing in various dimensions. 

Key Words: Impact, Pros, Cons, Digital Marketing.

Received : 03rd December 2019 

Accepted : 15th December 2019 

Published : 15th January 2020

ABSTRACT 

Digital currency and digital payment modes is so vital and inevitable in this computerized era. It emphasizes the usage of the internet and reduces the burden on the users. This paper aims to increase the awareness of digital currencies and digital payment systems and lays efforts to highlight the advantages of digital currencies and to bring out the problems in the adoption of digital payment systems. The study reveals that more concentration should be laid on the awareness of digital money and its payment mode since it also has its own cons too. It is the responsibility of the media, researchers, banking, and government authorities to create a proper awareness of fraud and change breaks and also of the vulnerability of cyber criminals. This will protect the users and induce them to utilize the services rather more than ever. 

Key Words: Digital Currencies, Digital Era, Digital Payment System.

Received : 05th December 2019 

Accepted : 15th December 2019 

Published : 15th January 2020

ABSTRACT 

The term “digital banking”, just like any new buzzword, means different things to different stakeholders in a service organization. For instance, for customers, it can mean myriad new services and products resulting in a pleasurable buying/spending experience. For the decision-making team in the organization, it could mean setting up of state-of-the-art ICT infrastructure coupled with a good dose of analytics in order to provide an excellent customer experience, which is a precursor to having sustained and profitable customer relationships. For the regulator or third party, it could mean the ability to provide accurate and reliable information on the fly. 

Key Words: General Study, Digital Entrepreneurs.

Received : 08 th December 2019 

Accepted : 15th December 2019 

Published : 15th January 2020

ABSTRACT 

The role of entrepreneurs can be providing the green products in more cheap and economic rates. Also promoting the local innovation and investing on the ideas to make it practically possible to provide cheaper energy options to all and find out solutions to the present problems which can be more economic and practical and relevant in the low economic countries. As today’s consumers become more conscious of the natural environment, businesses are beginning to modify their own thoughts and behavior in an attempt to address the concerns of consumers. Green enterprise is becoming more important to businesses because of the consumer’s genuine concerns about our limited resources on the earth. By implementing green measures to save the earth’s resources in production, packaging, and operations, businesses are showing consumers they too share the same concerns, boosting their credibility. 

Key Words: Overview, Green Entrepreneurs.

Received : 10th December 2019 

Accepted : 15th December 2019 

Published : 15 th January 2020