ABSTRACT
The term “digital banking”, just like any new buzzword, means different things to different stakeholders in a service organization. For instance, for customers, it can mean myriad new services and products resulting in a pleasurable buying/spending experience. For the decision-making team in the organization, it could mean setting up of state-of-the-art ICT infrastructure coupled with a good dose of analytics in order to provide an excellent customer experience, which is a precursor to having sustained and profitable customer relationships. For the regulator or third party, it could mean the ability to provide accurate and reliable information on the fly.
Key Words: General Study, Digital Entrepreneurs.
Received : 08 th December 2019
Accepted : 15th December 2019
Published : 15th January 2020