Journal Issues

ABSTRACT
India is one of the fastest-growing economies in the world where more than 70 % of the population lives in rural areas. Rural areas are the lifeline of our country, accomplishment of financial services in these areas is an inevitable one. Financial Inclusion has been a topmost priority of the Government in recent days to enable the country's inclusive growth. Financial Inclusion is the delivery of financial services at an affordable cost to a vast section of disadvantaged and low-income groups of people. The extent of financial exclusion is still quite huge in rural areas. Financial Inclusion like the opening of bank accounts, access to digital money, and availing of microcredit, insurance, and pension were lacking. 110 million of the country's population, only 20% of has any kind of insurance. Rural people are also highly excluded section in the Insurance market. Vulnerability is more common in rural areas than urban areas, but they are largely unreached segments of Insurance. To cover these vulnerable sections of society, the Insurance Regulatory and Development Authority (IRDA) has created a special category of insurance policies called micro-insurance. Jan Suraksha, as an Insurance initiative with a government financial Inclusion step, is one of the preceding sectors to be inclusion in formal financial services. This paper aims to give a glimpse of Government promotional measures of Micro Insurance and Jan Suraksha with rural people.

Keywords: Financial Inclusion, Insurance, Jan Suraksha, Micro Insurance, Rural people.

ABSTRACT
Small business management and entrepreneurship have relevant academic, social, and economic dimensions and their own literature in the fields of sociology, psychology, economics, and management. Thus let's learn about the Entrepreneurship and small business management in the digital era and its pros and cons. To be successful in sustainable practice often requires entrepreneurship and innovation. This research provides an overview of entrepreneurship and innovations that relate to sustainable business.

Key Words : Small business, entrepreneurship, digital era.

ABSTRACT 

In order to keep up with the growing demand, several auto makers have started investing heavily in various segments of the industry during the last few months. The industry has attracted Foreign Direct Investment (FDI) worth US$ 21.38 billion during the period April 2000 to March 2019, according to data released by Department for Promotion of Industry and Internal Trade (DPIIT). The automobile industry is supported by various factors such as availability of skilled labour at low cost, robust R&D centres and low cost steel production. The industry also provides great opportunities for investment and direct and indirect employment to skilled and unskilled labour. Keyword: Foreign Direct Investment- Automobile Industry- production- Industry

ABSTRACT
In the current business scenario, environmental issues play an important role in business. In most of the country‟s government is concerned about the environmental problems. In today‟s business environmentally sustainable development has become a key issue. Thus, Green marketing is one of the strategies a firm can adopt to achieve this. Green Marketing refers to the process of selling products and /or services based on their environmental benefits. Such a product or service should be eco-friendly in itself or produced in an eco-friendly way. In today‟s environmentally conscious world the word “Green” has become a buzzword. Green causes are increasingly popular with the public making green marketing good for public relations and sales. Green Marketing has been defined by AMA as “The study of the positive and negative aspects of marketing activities on pollution, energy depletion, and non-energy resource depletion”.However one of the basic assumptions of green marketing is that potential consumers would be willing to pay more for a “green” product. The present paper attempts to analyze the awareness and willingness of the consumers to buy green products.

ABSTRACT
Bangalore weather is just getting extreme day by day, in the rainy season it's heavy storms, in the winter season it's extremely cold, and this upcoming 2018 summer is not like any other summer but it’s going to be extremely hot. For Bangalore to sustain the heat any day/every day tender coconut is a remedy. Coconut is something that people prefer for taste, health, oral rehydration, etc. The other advantages of tender coconut are that It kills intestinal worms Cures malnourishment Effective in the treatment of kidney and urethral stonesChecks urinary infections. Keeps the body coolEach climatic change has environmental, social, political, and economic changes on the business. Tender coconut was something that was found on footpaths, at road corners, and under tented roofs, but the trend has changed today. We can get tender coconut in tetra packets and sometimes a free home delivery. Tender coconuts are now available in supermarkets, and refrigerators. State Karnataka receives 80 percent of rainfall because it accounts for the southwest monsoon. The annual rainfall in that state ranges from low 50 cm to copious 350 cm. The west coastal region enjoys the highest rainfall and hence it helps the cultivation of tender coconuts, which helps in better production of tender coconuts in the market. People also may sometimes face loss because of the different climatic changes that are occurring in the state. Predicting the future is something beyond, even if they predict the climatic conditions it may differ. There will be changes in local weather conditions. For tender coconuts to grow a rainfall of about 2000mm per year well distributed throughout is ideal for proper growth and maximum production. Coconut is grown under different soil types such as loamy, laterite, coastal sandy, clayey, alluvial, and reclaimed soils of the marshy lowlands. The ideal soil conditions for better growth and performance of the palm are proper drainage, good water holding capacity, the presence of a water table within 3m, and the absence of rock or any hard substratum within 2m of the surface.

Keywords- Tender coconut, climatic changes.