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The Candor and Probity of Employer Branding Strategies and Statutory Compliance of H.R Policies in Maintaining Delighted Employees at Flipkart - A Case Study
Puttu Guru Prasad
Pages: 1-7 | First Published: 05 Jun 2019
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Abstract
The employee welfare is one of the prime functions of HR Department. Employee welfare shall take care of the health, safety, and retirement benefits of the employees as per the various statutory labor legislations in India. The delighted employees will be the asset of the company. Statutory Compliances of HR policy is a must to maintain a decent branding among the competing companies to attract and retain the talented employees. There are various statutory acts defined for the benefit of employees like factories act, 1948 (Safety, Health and Sanitary facilities), the employees’ provident funds and miscellaneous provisions act, 1952 (Provident fund take care of family retirement benefits), OHSAS 18000 – Occupational Health and Safety Management (to take care of Health, Pollution, Hospital facilities).A company compiling with such acts will get benefited by high morale of the workers with high productivity. The company should have good employers and HR mangers to make the firm compliance with all statutory requirements. The case study is presented to indicate how the company Flipkart built its brand value in maintaining delighted employees by adopting all the statutory requirements.
Index terms: Employer Brand, Delighted Employees, Statutory Compliance, High productivity

1. Wayne F. Cascio (2014),Leveraging employer branding, performance management and human resource development to enhance employee retention, Human Resource Development International, 17:2, 121-128, DOI: 10.1080/13678868.2014.886443.
2. Attracting and Retaining Staff: The Role of Branding and Industry Image Michelle Wallace, Ian Lings, Roslyn Cameron and Neroli Sheldon (2016).
3. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185–206.
4. Barrow, S., & Mosley, R. (2006). The employer brand: Bringing the best of brand management to people at work. Chichester: John Wiley & Sons.
5. Foster, C., & Punjaisri, K. (2010). Exploring the relationship between corporate, internal and employer branding. Journal of Product & Brand Management, 19(6), 401–409
6. Love, L. F., & Singh, P. (2011). Workplace branding: Leveraging human resources management practices for competitive advantage through ‘best employer’ surveys. Journal of Business & Psychology, 26(2), 175–181.
7. Gould, A.M. (2010). Working at McDonalds: Some redeeming features of McJobs. Work, Employment and Society, 24(4), 780–802. doi: 10.1177/0950017010380644.
8. Barrow, S., & Mosley, R. (2006). The employer brand: Bringing the best of brand management to people at work. Chichester: John Wiley & Sons.
9. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management, 4(3), 185–206.
10. A brief note on the labor legislation in India by Babu Mathew, Labor laws,(2003), The history of labor legislation in India 1-5.

Profitability Analysis of Cement Companies in Telangana – A Study of Select Units
R. Kiran Kumar
Pages: 8-18 | First Published: 05 Jun 2019
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Abstract

For a company to survive in today’s scenario, it must attain profits. It is analogous to blood in a human being. Business is lifeless without profits. Profit is the extra of salary ended spending incurred during a define period of time. In accounting parlance it is determined by take away the expenses sustained from the revenue received in a specific period of time. Profits can be made by both operating and non-operating activities. The efficiency and effectiveness of the management can be judged by the profits it made during a period of time. In any business concern, Investments can be attracted by the effective performance of the business. The effective and efficient performance is very vital for the survival of the business. The performance is reliant on several factors such as cost, revenue (which in turn depends on price), sales, profits etc. The performance of Cement Industry is to be analysed to attract the investment and to develop the industry since it is the backbone of the infrastructure development. Performance analysis can be studied in terms of financial, marketing, sales, production aspects, etc. In this paper an effort has been made to analyse the presentation of two select cement companies in Telangana i.e. Kesoram Cements and Deccan Cements. It also highlights the Du Pont model evaluation.
Key Words: Gross Profit, Net Profit, DuPont Model, Return on Assets, Return on Capital employed

1. Chandrakumarmangalam .S and P. Govindasamy (2010), „Leverage – An Analysis andits Impact on Profitability with Reference to Selected Cement Companies in India‟, European Journal of Economics, Finance and Administrative Sciences, Issue 27, Pp. 53-66.
2. Devi. M. and Mugunthan.C. “A Study on Financial Performance of Cement Companies in India with Reference to Ultratech Cement Limited and India Cement Limited - A Comparative Analysis”, Aayvagam an International Journal of Multidisciplinary Research, Volume 5, Issue 2, 2017, Page No. 70-72.
3. Pratiba Jain and Megha Mehta (2013) , an analytical study of profitability position of the selected automobile companies in India, Journal of Finance
4. Ganesan. M. and Saravanakumar. A., “Working Capital Analysis of Selected Cement Companies in India- An Annual Growth Analysis”, International Journal of Research in Management, Economics and Commerce, Volume 08, Issue 1, 2018, Page 115-118
5. Hemalatha. S. and Kamalavalli.A.L., “Profitability Analysis of Cement Companies in India” , International Journal of Current research and Modern Education, Volume 3 , Issue 1 , Page No 303-308, 2018
6. Pankaj Yadav, “An Analysis of Indian Cement Industry Based on Profitability Performance”, International Journal of Trade & Commerce, Volume 6, Issue 2, 2017, Page No. 419-432
7. Sandip Kumar Santra, “Working Capital Management Trend in Indian Cement Companies: A Case Study”, International Journal of Business and Management Invention, Volume 6, Issue 12, December. 2017, Page No. 24-29
8. http:// www.ibef.org/industry/cement- india.aspx

1. Chandrakumarmangalam .S and P. Govindasamy (2010), „Leverage – An Analysis andits Impact on Profitability with Reference to Selected Cement Companies in India‟, European Journal of Economics, Finance and Administrative Sciences, Issue 27, Pp. 53-66. 2.
Dr. K. I. N. Deiva Akandan Paraman
Pages: 19-22 | First Published: 05 Jun 2019
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Abstract
This paper presents the saga of soft, slow and study struggle of the suppressed society of Dravidians for Social Justice in the Southern most State of Tamil Nadu through Reservation for restructuring the society to the changed time of modern age, which is a non violent substitute to bloody revolution, from the period of British till the latest upsurge against the 10% Reservation for the poor in the upper castes.
Keywords : Social Justice, Reservation, Constitutional Amendments, commissions, Dravidians, Aryans

1. Dr.K.Veeramani, “The History of the struggle for social justice in Tamil Nadu,” DravidarKazhagam Publications, Chennai – 7, Third Edition, 1998.
2. Dr.K.Veeramani, “Why Reservation for S.C’s, S.T’s and O.B.C’s ,DravidarKazhagam Publications, Chennai – 7, II Edition, 1998.
3. No Author, “The Role of DravidarKazhagam in protecting 69% Reservation in Tamil Nadu”, DravidarKazhagam Publications, Chennai – 7, I edition, 1994
4. Dr.K.Veeramani, “Social Justice, Multi dimensions, DravidarKazhagam, Chennai – 7, Second Edition, 2013.
5. Dr.K.Veeramani, “Need for Raising Reservation Quota beyond 50%”, DravidarKazhagam Publications, Chennai – 7, First Edition, 2016.
6. Dr.K.Veeramani, “MandalKuzhugumSamugaNeethiyum,” DravidarKazhaga(Iyaakka) Publications, Chennai – 7, Fifth Edition, 1998
7. Periyar E.V.R, “Why the Right for Communal Reservations? (The Communal G.O.”, DravidarKazhagam movement, Chennai 7, first Edition, 2011.
8. Dr.K.Veeramani,” Cremy Layer Kudathu yen?” DravidarKazhaga(Iyaakka) Publications, Chennai – 7, Third Edition, 2017
9. Dr.K.Veeramani, “SamugaNeethi” DravidarKazhaga(Iyaakka) Publications, Chennai – 7, Fifth Edition, 2012
10. Ko.Karunanidhi, 69% IdaothukituSattam, Yen? Yeppadi, Yaral.” DravidarKazhaga(Iyaakka) Publications, Chennai – 7, First publications, 2017
11. K.Veeramani, “VaguppurimaiVaralaru” DravidarKazhaga Publications, Chennai – 7, Fourth Edition, 2011.
12. Periyar E.V.R, “Vaguppuvariurimai Yen? Communal Go” Periyar self-respect Propaganda Institute, Chennai – 7, Eighth Edition, 2016.
13. Periyar E.V.R, “VaguppuvariUrimaiyinVaralarumPinnaniyum”, DravidarKazhaga(Iyakka) Publications, Chennai – 7, Second Edition, 2016

A Study on HRM Practices in Public Sector Banks in Tirunelveli District
Dr. S. Makesh Kumar
Pages: 23-28 | First Published: 05 Jun 2019
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Abstract
Human resources constitute the most valuable asset in the perspective of development in every organization. The s in management and organizational performance from last several years especially in the banking industry. Human resource management (HRM) has emerged as a major function in organizations. HRM is the organizational function that deals with issues related to people such as, hiring, performance management, organization development, safety, wellness, benefits, employee motivation, communication, administration and training. The purpose of this study is to identify the need of human resource practices in bank as well as to know the human resource development programmes in banks, to know the working conditions in banks and to identify the contribution human resource practices towards improving the efficiency of bank employees in public sector banks. The study was conducted on the HRM practices in public sector banking in Tirunelveli District. The data collected from primary and secondary sources. Further, data to be classified, tabulated and interpreted to arrive at a meaningful and suitable results. And to give the recommendations for needful action to be taken by the authorities.

1. Ayanda, Adebayo Maruflawal, Raheem Ben Bernard Pan (2014). Effects of human resources management practices on the financial performance of the Saudi banks. Integrative business and economics research vol 3(10).pp 327-336. www.sibresearch.org
2. Awolusiolawumidele, Ayodeiomisade Ezekiel, lawalfataialani (2015). Strategic human resource management and organizational climate in the Nigerian banking industry. American journal of environmental policy and management value no 1(3). pp. 38-50.Http://www.aascit. Org./ journal/ ajepm.
3. Cheng ling Tan and Aizzatmodhnasurdin (2011).Human resource management practices and organizational innovation assessing the mediating role of knowledge management effectiveness. Electronic journal of knowledge management. vol 9 (2),pp 155-167. www.ejm.com
4. Md. Faridhosaintalukder, Md. Yahin, HossainMd Nature Hossain (2014). HRM practices in commercial banks: A case study of Bangladesh. IOSR journal of business and management. vol 16(2).pp 29-365.www. Iosrjournals.org
5. Garmiashrivastava, Dr. P.K Gupta (2011).HR practices a comparative study of public and private sector banks in Indore. Altiusshodh journal of management and commerce.
6. Geograge o omondi, PeetersonObaramagutu, Cliff oukoonsongo and Lindaa Abong o (2011). The adoption of strategic human resource management practices in commercial banks. The process and challenges in Kenya. IBIMA publishing journal of human resource management research Vol. 2011 (2011). PP 1- 20.http://www.ibi.mapublihsing com/journal;s/ HRMR/Jhrmr. Html.

Digitalization and job satisfaction among bank employees : A comparative study of Public and Private sector banks
Jisha .P .S
Pages: 29-40 | First Published: 05 Jun 2019
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Abstract

The study entitled “Digitalisation and Job Satisfaction among Bank Employees: A Comparative Study of Public and Private Sector Banks in Kerala” focused on public and private sector bank workers job satisfaction after the digitalization in the banking sector. Digitalization and job satisfaction is quite a different when it is considered as an entity. But have there is high correlation between digitalization and job satisfaction after the implementation of digitalization in the banking sector. The primary aim of digitalisation in the banking sector was made a core banking platform and after that the boundary of digitalization has been expanded. The present study has been designed to evaluate the workers’ occupation fulfilment after the digitalization in the banking sector. After the digitalization, the manual transactions related to the banking sector was reduced and made an intangible cable was linked between banks and customers. This research study has covered public sector and private sector bank staffs in Kerala. SBI were carefully chosen from public sector and Federal bank was selected from private sector. A total of 544 employees were carefully chosen as the samples of the study. The learning is centered on primary information through using a questionnaire. The composed primary data was examined with the help of MS Excel, SPSS 25th version and JASP software. The result of the study was private sector bank employees’ satisfaction is higher than the public sector bank employees’ satisfaction with regards to the digitalization in the banking sector.
Keywords : Digitalization, Job satisfaction

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8. Katzell R, D Thompson, and R Guzzo, 1992. "How job satisfaction and job performance are and are not linked", in CJ Cranny, PC Smith, and EF Stone (eds), Job Satisfaction. New York: Lexington Books, 1992, 195-217.
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A Study on the Impact of Demonetization on Indian Foreign Trade
Dr. R. Sethu Ravi
Pages: 41-49 | First Published: 05 Jun 2019
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ABSTRACT
The economic development and growth of every nation significantly depend upon its foreign trade. It is crucial for India too. Foreign trade of any nation is not consistent forever. It may vary from time to time. The adoption of any new policy reflects on the foreign trade and foreign exchange rate of the nation. The demonetization policy taken by the government of India on 8th November 2016 brought about a drastic change in the Indian economy. Demonetization refers to the withdrawal of currency from circulation. This was taken by the government for the betterment of the economy and the country. However, the policy made an immense change in the foreign trade of India. India is considered as one of the fastest emerging economies today. So any slight variation can have a huge impact on every sector in the economy. International trade has a direct relation to the development of every nation and foreign trade is an unavoidable sector for India for its growth and development. So this paper attempts to throw a light on the impact of demonetization on foreign trade in India.


Keywords: Demonetization, Foreign trade, Export, Foreign exchange rate, Foreign direct investment.

Received : 0th May 2019 

Accepted : 15th May 2019
Published : 25th June 2019

1. Roger Bennett (1999) International Business 2nd Edition ,London.
2. Dr .C .B .Gupta(2014) International Business(1st edition)New Delhi
3. Vishal Kumar and George Thomas (2015) International Business, Himachal Pradesh
4. www.cbec.gov.in
5. www.investopedia.com
6. www.mospi.gov.in
7. www.dipp.nic.in
8. https://tradingeconomics.com
9. https://brainly.in/question/

Empirical Evidence of Achievement of Price Objective by Head and Shoulders Top (HST) Pattern
Dr. Sajeeve V.P
Pages: 50-55 | First Published: 05 Jun 2019
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Abstract 
Head and Shoulders Top (HST) is one of the traditional patterns in technical prediction tool-kit claimed to be potent to foretell security prices. Price objective is the expected post-pattern price movement that the pattern is expected to achieve immediately after price has crossed the neckline. This paper examines whether the pattern achieves the expected price objective so as to consider it as a predictive tool for superior return. The study finds HST patterns lack the traditional predictive capacity.

Keywords: Technical analysis, stock market. Stock chart, Pattern, Head and Shoulders Top, Price Objective Achievement, Predictive Tool, Superior Return. 

References

Books
Bauer Jr. Richard J. and Dahlquist Julie R., Technical Market Indicators: Analysis & Performance, John Wiley & Sons, Inc. New York the USA., (p. vii), (1999)
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Websites 
https://www.metastock.com
https://www.investing.com
https://www.nseindia.com
https://www.bseindia.com
https://in.finance.yahoo.com 
https://www.ssrn.com
https://www.ino.com
https://trendspider.com