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A Study on Show Rooming and Web Rooming Behavior of Consumers (With Reference to Chennai City)
Dr. M.R.Hemamalini Assistant Professor : Dr. Pradeepa George Assistant Professor, PG & Research Department of Commerce, Dwaraka Doss Goverdhan Doss Vaishnav College (Autonomous), Arumbakkam, Chennai -106.
Pages: 1-9 | First Published: 05 Mar 2026
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Abstract

In the digital age, consumer shopping behavior has undergone a significant transformation due to advancements in technology, the rise of e-commerce and changing market dynamics. Each and every consumer is different in terms of their imaginative, evaluative and emotional components of consumption experiences. This study aims to identify the behavior pattern of consumers to address these trends, businesses must adopt an integrated Omni channel approach that enhances the shopping experience across both physical and digital platforms

References

  1. Darmawan, W. (2024, September). Comparative Analysis of the Influence Factors of Webrooming and Showrooming on Consumer’s Final Purchase Decisions. In 2024 International Seminar on Application for Technology of Information and Communication (iSemantic) (pp. 312-318). IEEE.

  2. He, X., Li, M. Z., Li, L., Li, J., & Hu, J. (2024). Competitive pricing and advertising strategies for online retailers with “showrooming” and “webrooming”. European Journal of Operational Research, 316(2), 617-638.

  3. Schiessl, D., Korelo, J., & Dias, H. B. A. (2023). How online shopping experiences shape consumer webrooming behavior. Marketing Intelligence & Planning, 41(1), 16- 30.

  4. Arora, S., Sahney, S., & Parida, R. R. (2022). Drivers of showrooming behaviour: insights from integrated perspectives. International Journal of Retail & Distribution Management, 

    50(3), 398-413

  5. Olearova, M., Gavurova, B., & Bacik, R. (2022). Consumer shopping motive identification:Study of webrooming vs. showrooming. Marketing i menedžment innovacij, (2), 231-243

An Empirical Study on the Consumer Perception towards CSR of the Indian Corporate Sector- (Spotlighting Selected Companies CSR Activities in Chennai Only)
Dr. M. R. Geetha Assistant Professor, PG and Research Department of Commerce Dwaraka Doss Goverdhan Doss Vaishnav College Arumbakkkam, Chennai- 106.
Pages: 10-24 | First Published: 05 Mar 2026
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Abstract

Purpose: Corporate Social Responsibility is the idea that a company should play a positive role in the community and consider the environmental and social impact of business decisions. CSR is a light ignited to the life of poor and needy people since it lights the life of these people by aiding them. This paper unravels the perception of Consumer towards CSR.

Methodology: The research employs a structured questionnaire as its primary investigative tool, tapping into the insights of 126 enthusiastic consumers in the Chennai city. Convenience and snowball sampling have been used. And to validate the data percentage analysis and correlation have been used.

Expected Outcome: Ultimately, this empirical study aims to enrich our understanding of how the consumers perceive the CSR in Chennai City and also CSR activities of the selected companies

Findings: The study contributes to the existing literature by shedding light on the Consumer perception towards CSR in Chennai City. This study reveals that CSR influences consumer to purchase a product and CSR has a positive influence among the consumers in Chennai City.

Keywords: Corporate Social Responsibility, Environmental, Business decisions, Consumers and Poor and needy people.

References

  1. Akanksha Shukla, G. G. (2019). Consumer perception of corporate social responsibility and purchase behaviour . Business Excellence.

  2. Carter, A. C.-M. (2020). Consumer perception towards corporate social responsibility practices: a study of the Malaysian banking sector. Internation Journal of Mobile Learning and Organisation.

  3. Magdalena Oberseder, B. B. (2014). CSR Practices and Consumer Perception. Business Research, 41.

  4. Mamta Soni, S. D. (2020). International Journal of Sustainable Development and Planning.

  5. International Information and Engineering Technology Association.

  6. Mehra, R. A. (2018). Influence of Bank's Corporate Social Responsibility (CSR) Intiatives on Consumers Attitude and Satisfaction in India. An International Journal.

  7. Minh, H. T. (2020). The impact of CSR on Brand Image: A Survey Amongst Gen Z Consumers Perception Toward A Supermarket Chain In Vietnam.

  8. Sharma, M. A. (2020). Consumer's Perception Towards Corporate Social Responsibility In India: An Evaluation. Grand Academic Portal .

  9. Siddique, M. N.-E.-A. (2014). CSR Practices and Competitive Advantage: A Descriptive Study. aBe Research House.

  10. Vethirajan, C. R. (2019). Customers Perception of CSR Impact on FMCG Companies - An Analysis. International Journal of Research in Business Management.

  11. Wadera, M. S. (2019). Awareness and Understanding of Corporate Social Responsibilities (CSR) Among Indian Consumers. IJRAR.

Impact of Rewards and Recognition Systems on the Employees of the IT Sector
Dr.K.Devika Assistant Professor: P.Sangeetha III B. Com (Accounting & Finance): M.Pragadeesa III B. Com (Accounting & Finance), Valliammal College for Women, E-9 Anna nagar East, Chennai 102.
Pages: 25-32 | First Published: 05 Mar 2026
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Abstract

In today’s competitive business environment, organizations in the IT sector are increasingly focusing on effective reward and recognition systems to enhance employee performance and satisfaction. This study examines the impact of both monetary and non-monetary rewards on employee motivation, productivity, and retention. The paper highlights how recognition programs contribute to higher engagement levels among employees. The findings suggest that a well-structured reward and recognition system plays a crucial role in improving organizational performance and employee morale.

References

  1. Ali, R., & Ahmad, M. S. (2008). The impact of reward and recognition programs on employee motivation and satisfaction. International Review of Business Research Papers, 4(2), 270–279.

  2. Armstrong, M. (2012). Handbook of Human Resource Management Practice Deci, E. L., & Ryan, R. M. (2000). Intrinsic and Extrinsic Motivation.

  3. Baskar, P. (2013). A study on the impact of rewards and recognition on employee motivation. International Journal of Science and Research, 2(12), 1–4.

  4. Beena, P., Devraj, G. A., Bharath, Y. N., & Aruna, N. L. (2024). Reward strategies and employee performance: A study. African Journal of Biomedical Research, 27(1), 120–130.

  5. Hansen, F., Smith, M., & Hansen, R. B. (2002). Rewards and recognition in employee motivation. Compensation & Benefits Review, 34(5), 64–72.

  6. Meena, S., Girija, T., & Visagamoorthi, D. (2019). Influence of rewards and recognition on employees’ motivation and job performance. Indian Journal of Science and Technology, 12(21), 1–10.

  7. Manzoor, F., Wei, L., & Asif, M. (2021). Intrinsic rewards and employee performance: The mediating role of motivation. Frontiers in Psychology, 12, 563070.

  8. Waghe, A., Mulani, S., & Dambe, P. (2023). Effect of reward and recognition on employee motivation. International Journal of Research in Management, 5(1), 45–52.

  9. Patil, M. R. (2025). A study on exploring the impact of rewards and recognition on employee motivation. International Journal of Advanced Research in Management, 10(2), 15–22.