An Empirical Study on the Consumer Perception towards CSR of the Indian Corporate Sector- (Spotlighting Selected Companies CSR Activities in Chennai Only)

Abstract

Purpose: Corporate Social Responsibility is the idea that a company should play a positive role in the community and consider the environmental and social impact of business decisions. CSR is a light ignited to the life of poor and needy people since it lights the life of these people by aiding them. This paper unravels the perception of Consumer towards CSR.

Methodology: The research employs a structured questionnaire as its primary investigative tool, tapping into the insights of 126 enthusiastic consumers in the Chennai city. Convenience and snowball sampling have been used. And to validate the data percentage analysis and correlation have been used.

Expected Outcome: Ultimately, this empirical study aims to enrich our understanding of how the consumers perceive the CSR in Chennai City and also CSR activities of the selected companies

Findings: The study contributes to the existing literature by shedding light on the Consumer perception towards CSR in Chennai City. This study reveals that CSR influences consumer to purchase a product and CSR has a positive influence among the consumers in Chennai City.

Keywords: Corporate Social Responsibility, Environmental, Business decisions, Consumers and Poor and needy people.

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