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Investors behavior in Stock market with special reference to Palakkad District
Shyamala. M
Pages: 1-6 | First Published: 05 Jun 2019
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Abstract 
Investment is an action where by fun dispositioned in certain chance or instrument with the hope of increase in its value and optimistic returns. In its widestsense, anoutlay is a sacrifice of current money orotherin comes forup coming welfares. An investment procedure is an instrument that carry both suppliers of funds and demanders of funds. Investingin numerous kinds of assets is an interesting activity that appeals persons from all walks of life irrespective of their job, economic status, education and family background.
Keywords: Stock, Investment

Reference 
1. https://en.m.wikipedia.org/wiki/Category:Behavioral_finance
2. https://www.investopedia.com/articles/05/032905.asp
3. https://www.bseindia.com
4. https://www.nseindia.com/wap/index.jsp
5. http://www.academia.edu/9361654/a_study_on_individuals_in
vestors_behavior_in_stock_markets_of_india
6. https://www.ukessays.com/dissertation/examples/finance/invest or-attitudes-towards-risk-onstock-
market.php
7. https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2450160
8. https://www.livemint.com/Money/38Sfk7MR3I0HOKlrujoZsI/Focus-on-investmentbehaviour-
in-2018.html
9. https://www.researchgate.net/publication/255699481_Factors
10. Influencing_Indian_IndividualInvestor_Behaviour_Survey_Evidence
11. http://article.sciencepublishinggroup.com/html/10.11648.j.jfa.20150306.14.html
12. http://mbajournals.in/index.php/JoCBMR/article/view/52
13. Dr. Preeti Singh, Investment Management, Himalaya Publishing House, sixteenth edition,
2008
14. Prasanna Chandra, Investment analysis and portfolio management,3rdedition,TataMcGrawhillpublication,
2010.

A Study on the Factors Influencing the Marketing of SHGS in Digital ERA
S. Babitha
Pages: 7-10 | First Published: 05 Jun 2019
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Abstract
A self-help collection is a voluntary association of cautiously regressive females from a related socio-economic related of together with rural as well as urban centers. To analyze the factors influencing SHGs in the digital era. To highlight the marketing problems in SHGs in the digital era. Thus we can determine that all Self Help Collections opt for the correct goods, competent persons for good organization, correct training for prompt manufacture, and Government assistance for training for facing the marketing
problems.
Keywords: Marketing of SHGS, digital era

References
1. V. Krishnaveni, Dr.R. Haridas, SHGs and its Marketing Problems, Global Journal of Human Social Science Economics, Vol.13, Issue.4, 2013.
2. R. Parthiban, Dr. P. Baba Gnanakumar, “Marketing Problems Faced by Self Help Groups (SHG) in Tamil Nadu”, International Journal of Science and Research (IJSR), Vol.5, Issue.7, July 2016.

A Study on the Development of Micro-Entrepreneurs Through Growth Strategy in Digital ERA in reference with Nagercoil Town
K. A. Dharshini
Pages: 11-15 | First Published: 05 Jun 2019
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Abstract
The entrepreneurship theme is the idea that involves individuals with unique personalities of trending innovation and abilities to enhance their business. The purpose of this article is to suggest the entrepreneurship development from past years to present time. Most of the study examines relationships between performance variables and illustrates the problem faced by micro-entrepreneurship. We agree with Gartner that “entrepreneurship research emphasis a diverse range of theories applied to various kinds of phenomena…there is no elephant in entrepreneurship. The various topics in the entrepreneurship field do not constitute a congruous whole” (Gartner 2001, P.34). We considered the above statement that entrepreneurship has various modules to link between society and its welfare. The body of theory applies to the large and growing populace of micro-entrepreneurship by adopting growth strategy and for aware of research results that have implications for fostering
entrepreneurship development.
Keywords: Development, Micro-Entrepreneurs, Growth Strategy, Digital Era

References
1. Anne de Bruin Candida G.brush, Firedrake Welter,” Advancing a framework for coherent research on women’s entrepreneurship“ .volume 31 issue :3, pages (s): 323-339, may 1,2017
2. Dr. Manidipa Dasgpta.” Literature review on micro-entrepreneurship development and quality of life improvement”, on research review international journal of multidisciplinary –ISSN:2455-3085(online)-volume-03 issue- 03 March 2018
3. Kantor and Paula-promoting women entrepreneurship development based on good practice programs; some experiences from the north to south –(2001)-ILO working papers 993457023402676, an international labor organisation.
4. https://www.investopedia.com/articles/personal -finance/101414/why-entrepreneurs-are important-
economy.asp

Impact VIA PROS and CONS of Digital Marketing
J. Mahil Kamalam
Pages: 16-20 | First Published: 05 Jun 2019
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Abstract 
The digital era has brought about a sea change in the methods and means of marketing of goods and services in the country as well as the whole world. Globalisation and liberalization have become the buzz words in this era. The increased and world- wide dispersion of the goods is possible beyond doubt. But he need for this type of economic growth is felt everywhere. Hence the study is most vital in this era of digitalization in anything and everything for growth and development of the country, standard of living and the increase in the National income in the country and the development of mankind as a whole. Hence an attempt is made by the researcher to delve into the pros and cons of the digital marketing of various dimensions.
Key Words: Impact, Pros, Cons, Digital Marketing

References 
1. P.K Kannan and L.i Alice “Digital marketing a framework, review and research agenda “
International Journal of Research in Marketing 34(1):22-45 · March 2017 with27,195 Reads DOI:
10.1016/j.ijresmar.2016.11.006
2. Monika etal The Impact of Digital Transformation on the Retailing Value Chain
3. Shika Gupta Atul Mishra “Evolution of Online Marketing Tools, Approaches and Strategies With
Associated Challenges: A Survey”]
4. https://en.wikipedia.org/wiki/Direct_digital_marketing
5. https://blog.thesocialms.com/types-of-digital-marketing-consider-strategy/
6. https://www.nibusinessinfo.co.uk/content/benefits-digital-marketing/

7. https://www.digitalvidya.com/blog/advantages-of-internet-marketing/
8. https://technians.com/blog/benefits-importance-digital-marketing/
9. https://en.wikipedia.org/wiki/Digital_marketing_system
10. /https://www.researchgate.net/publication/330089694_The_Impact_of_Digital_Transformation
_on_the_Retailing_Value_Chainwww.researchgate.net/publication/330089694/

An Overview of Green Entrepreneurs in Kanyakumari District
M. R. Prema
Pages: 21-24 | First Published: 05 Jun 2019
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Abstract
The part of entrepreneurs may be offering green products at high cheap and economical rates. Also endorsing the confined invention and financing on the ideas to create it essentially possible to offer cheaper energy options to all and identify resolutions to the current difficulties which may be highly economic and practical and applicable in low economic countries. As today’s customers become highly aware of the usual environment, businesses are beginning to change their thoughts and performance to address the apprehensions of customers. Green enterprise is becoming highly significant to businesses because of the customer’s genuine apprehensions about our restricted resources on the earth. By applying green events to secure the earth’s possessions in manufacture, packaging, and operations, businesses are displaying customers they too share similar apprehensions, boosting their credibility.
Keywords: Overview, Green Entrepreneurs

References
1. Cohen. B and Winn. M.I(2007), “Market Imperfections, Opportunity, and Sustainable Entrepreneurship”, Journal of Business Venturing, Vol.22, No.1, pp.29-49.
2. Dacin. P, Dacin.M and Matear.M (2010), “Social entrepreneurship: Why we don’t need a new theory and how we move forward from here”, Academy of Management Perspectives, Vol.24,
No.3, pp.37-57
3. Schaltegger.S (2011), “Sustainable Entrepreneurship and Sustainability Innovation: Categories and Interactions”, Business Strategy and the Environment, Vol.20, No.4, pp.222-237.
4. Schlange. L.E (2010), “Stakeholder Identification in Sustainability Entrepreneurship: The Role of Managerial and Organisational Cognition”, Greener Management International, Vol.55, pp.13-32.
5. Weerawardena. J(2006), “Investigating Social Entrepreneurship: A Multidimensional Model”, Journal of World Business, Vol.41, No.1, pp.21-35.

A Study on the Scope of Crowd Funding as a Funding Strategy for New Generation Business Entities in India
Dr. R. Sethu Ravi
Pages: 25-28 | First Published: 05 Jun 2019
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Abstract 

Crowd funding is an act of raising funds from people scattered over globe typically with the help of internet. The crowd may receive some sort of reward (financial or intangible) for their contribution. In a developing country like India, fundraising is one of the major problems faced by entrepreneurs. The concept of crowd funding can bridge this gap. In this study, the researcher makes an attempt to understand the concept of crowd funding and also tries to analyze its scope in new generation business entities.
Keywords: Crowd funding, internet, entrepreneurs

Reference
JOURNALS
 Young, Thomas (2013).The everything guide to crowd funding. Western Economic Journal.8.
 Hetal , Anjali (2015). Crowd funding at India: A study of Indian online crowd funding platforms. Journal of Economics.12-14.
 Sofia John(2012). Demand Driven Securities Regulation: Evidence from crowd funding.journal of social science.8.15-24.
 Crowd funding blog by Nathan