Abstract
The digital era has brought about a sea change in the methods and means of marketing of goods and services in the country as well as the whole world. Globalisation and liberalization have become the buzz words in this era. The increased and world- wide dispersion of the goods is possible beyond doubt. But he need for this type of economic growth is felt everywhere. Hence the study is most vital in this era of digitalization in anything and everything for growth and development of the country, standard of living and the increase in the National income in the country and the development of mankind as a whole. Hence an attempt is made by the researcher to delve into the pros and cons of the digital marketing of various dimensions.
Key Words: Impact, Pros, Cons, Digital Marketing
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