A Conceptual Study on Artificial Intelligence and Strategic Decision-Making: Evidence from Entrepreneurs and Investors

Abstract 

Artificial Intelligence (AI) has emerged as a transformative force influencing how strategic decisions are formulated and executed in modern business environments. Entrepreneurs and investors increasingly rely on AI-driven tools to analyze complex data, predict market trends, reduce uncertainty, and enhance decision quality. This conceptual study explores the role of artificial intelligence in strategic decision-making, focusing on evidence from entrepreneurs and investors. The paper synthesizes existing literature, theoretical perspectives, and practical insights to explain how AI supports opportunity identification, risk assessment, resource allocation, and investment choices. It also discusses the benefits, challenges, and ethical considerations associated with AI adoption. The study concludes by highlighting future research directions and managerial implications for leveraging AI as a strategic decision-support system. 

Keywords: Artificial Intelligence, Strategic Decision-Making, Entrepreneurs, Investors, Business Strategy, Decision Support Systems