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Building Entrepreneurial Emotions on Start-Up Process Behavior Among the Management Graduates in Chennai City
Ushadevi.S
Pages: 1-9 | First Published: 05 Jun 2024
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Abstract
The present paper aims to assess the impact of Entrepreneurial Emotions on Start-Up Process Behavior among management graduates. The study used primary and secondary data to attain its framed objectives. The primary data is obtained from management graduates studying at the University of Madras and affiliated colleges in Chennai city. The secondary information is a literature survey and conceptual theory of positive emotions, negative emotions, and start-up process behavior; it has been collected from earlier research publications related to the mentioned areas. The samples are drawn from B-school students in Chennai. Overall, 400 questionnaires were issued, of which 351 were appropriately filled out and returned by the B-school students. The study adopted a simple stratified random sampling technique. The study found that positive emotions toward entrepreneurship could encourage a B-School student to take imminent actions in beginning a business.Also, the study found that the more negative emotions there are when starting a business, the lower the student behaves towards starting a business. These findings have significant practical implications for management education and practice, highlighting the importance of addressing students' emotional states in the context of entrepreneurship.

 Keywords: Positive emotions, Negative emotions, Start-up process behavior, and Management students

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