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A Study on Factors Influencing Policy Holders Satisfaction on LIC Products in Namakkal District
Dr.V.Nanthini Assistant Professor, Department of commerce, Selvamm Arts and Science College (Autonomous), Namakkal - 637 003.
Pages: 1-12 | First Published: 05 Dec 2024
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Abstract

            The business of insurance is related to the protection of the economic value of assets. Every asset has a value. The assets have been created through the efforts of the owner who expects to get value out of them, when unexpected events take place. The benefits may be in the form of compensation. Insurance is a mechanism that helps to reduce the effects of adverse situations and indemnity to the insured for any loss incurred. Insurance is a social device whereby the risks of individuals may be minimized and security is provided to them by the insurance companies either one time contribution or periodical contributions. This study is fully concerned with policyholder’s satisfaction with special reference to Life Insurance Corporation in India at Namakkal district. The study will be able to reveal the preferences, needs, satisfaction of the customers regarding the insurance services, it also help insurance to know whether the existing products or services are offering really satisfying the customers' needs. 

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