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The collision of examine value on tourists’ satisfaction an outline 36 Emperor International Journal of Management 3. Manning, R.E., (1986), “Studies in Outdoor Recreation: A Review and Synthesis of the Social Science Literature in Outdoor Recreation”, Corvallio Oregon: Oregon State University Press. 4. Martina Donnelly, (2009) “Building Customer Loyalty: A Customer Experience Based Approach”, in a Tourism Context. Master Thesis Submitted to Waterford Institute of Technology. 5. Mayo, E. J. (1973), Regional Images and Regional Travel Behavior, The Travel Research Association Fourth Annual Conference Proceedings. 6. Quintal, Vanessa and Phau, Ian (2008) “A Structural Approach Towards Perceptions and Satisfaction of Revisit Intentions”, in Spanjaard, D. and Denize, S. and Sharma, N. (ed), Proceedings of Australian and New Zealand Marketing Academy Conference, December