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Effects of Sports Protection and Campaign of Sports Events in Chennai District
Dr. G. Radhakrishnan Director of Physical Education, Sir Theagaraya College, Chennai.
Pages: 1-10 | First Published: 05 Dec 2022
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Abstract

Sports sponsorships are actively enhancing various sporting events through monetary support as well as providing goods and services to athletes and sports organizations. The research shows that sports sponsorship is raising the profile of athletic events, fostering relationships between sponsors and athletes, boosting athletes' attitudes, drawing in spectators for sports events, elevating public awareness of these events, increasing the number of viewers for sports contests, building sports figures, and motivating those who organize sports events. There is a notable disparity between the impacts of sports sponsorship and the characteristics of the athletes involved. The impacts of sports sponsorship are considerable.

Keywords: Effects, Promotion, Sports Events, Sports Sponsorship

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