Journal Issues

 ABSTRACT
Customer perception is a marketing conception that includes consumer’s impression, consciousness or willingness  about a company. This paper aim to analyze the customer's awareness towards online insurance services of ICICI provident life insurance and to evaluate the problems of customers in availing the online insurance services of ICICI prudential. There is no doubt that the online insurance services has its own stand in the economic development and also enhances the growth of online insurance services by satisfying the need of the customer. There is a tremendous change in this digitized era that majority of the people prefer online transaction rather than then the traditional ones. So the urge of upgrading the online services, providing the proper guidance about the online services, managing customer relationship and also being innovative in meeting the customer requirements has become so vital which would definitely drop ship the growth of the company and satisfaction of the customers.
Keywords: Customer Perception, ICICI Prudential, Digital ERA 

Received: 1st July 2019      Accepted: 15th July 2019        Published: 25th August 2019       
                                         
 

Abstract 

Industry analysts have identified the scope of Automation everywhere and anywhere. The recent development in the field of automation is the Robotic Process Automation or RPA. These are in attribute which is designed to replace human workforce as a virtual workforce. RPA is an approach which is software-based process automation which coordinates the HR functions and actions through capturing and interpretations of existing applications and process. It acts as a virtual workforce which operates on a software which is used to reduce or replace the human interruption in the monotonous or ceaseless assignments and tasks. RPA can be employed to interact with existing practice and appliances without changing the current IT-panorama. The research topic forwards to learn and understand the past RPA projects and its implementation for attaining a competitive edge. This study focuses on the effectiveness of implementing RPA in HR department of the company through the circulation of questionnaires in order to obtain the response from the employees of all the departments in the organization.

ABSTRACT
   Last few decades have seen growing importance on the perception of green marketing.  Green marketing is important impact of consumer purchasing behaviour. This research paper is an effort to study the customer purchasing performance near the green market products in Chennai city. The leading detached of this research is to study the approach and behaviour of purchasers near green goods in FMCG The information was composed from 100 respondents. Secondary data was composed from the obtainable literature bases. Therefore green marketing goals to offer high data to people and also provides customers high decisions to change over to
green lifestyle.

Keywords: Green Marketing, Consumer Awareness, Consumer Purchasing Behavior 

Received: 5th July 2019     Accepted: 15th July 2019      Published: 25th August 2019                                                 
 

 ABSTRACT
Digital innovation in the contemporary era of global capitalism has successfully changed the ecosystem of many industries. Tourism industry is one of the industries in which digitization has left no stone upturned. With increased digitization, literally in every field of life, the travel experience has a complete radical shift from what it was a few decades ago. Technological inventions and innovations have made travel affordable, accessible and convenient. Different age group of people with different tastes and preference is feeling more satisfied today with digital tourism like never before. Indians also are not lagging behind in utilizing the digital platform to enhance their travel experience. This paper will study the recent developments made in the tourism sector using the digital platform and with the help of secondary data will try to show the growth of use of the digital platform across the globe.  

Keywords: Digitization, tourism, travelers, internet, online websites 

Received: 7th July 2019      Accepted: 15th July 2019       Published: 25th August 2019      

Abstract 

Digital currency and digital payment mode is so vital and inevitable in this computerized era. It emphasizes the usage of internet and reduces the burden of the users. This paper aims at knowing the awareness of digital currencies and digital payment system and lays efforts to highlight the advantages of digital currencies and to bring out the problems in the implementation of digital compensation scheme. The study reveals that more concentration should be laid on the awareness of digital money and its payment mode since it also has its own cons too. It is the responsibility of the media, researchers, banking and government authorities to create a proper awareness on frauds and change breaks and also on the vulnerability of cyber criminals. This will protect the users and induce them to utilize the services rather more than ever. Keywords: Cyber Criminals, Digital Era, Digital Payment