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A Study on Consumer Perception towards Online Shopping in Gudalur Taluk at the Nilgiris District
Dr. A. Jaganathan
Pages: 18-28 | First Published: 05 Nov 2022
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Abstract
The present article is an attempt that has been made to study the customer perception towards online shopping at gudalur Taluk. In this study an attempt has been made customer perception on online shoppers has been playing a vital role in these scenarios day to day activities in the mind of customers. Customer perception is typically affected in the way of broadly such as advertising, reviews, public relations, social media and personal experiences etc., Today we say that customers are mind blowing while go for an online shopping because the wide range of internet facilities in the era. The present focused only to probe into the awareness and satisfaction level, features and problems faced by online shopping.

Keywords: Consumer, Internet, Network, Online
 

References

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  • Rama Mohana Rao ,  “A study on Consumer Perception towards E-Shopping”, International Journal of Multidisciplinary Studies, E-ISSN: 2456-3064 Volume I, No. 2, October, 2016, pp. 26-35.

  • Dr . A. T. Jaganathan ,Mr. J. Suresh kumar, Mr. M. Sakthivel, Mr. M. Mohanraj, July 2016, “A Study on Customer Perception Towards Online Shopping, Namakkal”,  E-ISSN No : 2454-9916 , Volume 2, Issue : 7

  •  Hariharan, Dr. N. Selvakumar, 2018, “Consumer Perception Towards Online Shopping with Reference to Tirupattur”, International Journal of Pure and Applied Mathematics, Volume 119, No. 18 2018, 3353-3362. 

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