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A Study on the Factors Affecting Intention to Use E - Wallets Application in India
S. Vigneshwari, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore.
Pages: 1-12 | First Published: 05 Jul 2022
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Abstract 

This study aims to explore the factors influencing the intention to use e wallet applications in India. E-wallets have gained significant popularity as a convenient and secure method of digital payment. Understanding the factors that drive user intention to adopt and use e-wallets is crucial for e-wallet providers, policymakers, and researchers. The research objectives include identifying key factors affecting intention, investigating the impact of convenience, security, discounts, merchant acceptance, integration, peer influence, government initiatives, and personal financial management. A comprehensive review of existing literature on e-wallet adoption and usage was conducted to develop a conceptual framework. Primary data was collected through surveys administered to a sample of Indian e wallet users. Statistical techniques such as descriptive analytics, regression analysis, and ANOVA were employed to analyze the data and draw meaningful insights. The findings reveal that convenience, security, discounts, merchant acceptance, integration, peer influence, government initiatives, and personal financial management significantly influence the intention to use e-wallets in India. These findings have practical implications for e-wallet providers and policymakers to improve user experience, enhance security measures, promote merchant acceptance, incentivize usage, and leverage social influence. By addressing these factors, e-wallet providers can attract more users and contribute to the growth of cashless transactions in India. This study contributes to the existing body of knowledge by providing insights into the factors driving e-wallet adoption in the Indian context and serves as a foundation for future research in this field.

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