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The Impact of AI -Assisted Technology Towards Sales Representative Performance
Venkatachalam Sreeram, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201: Rajesh Harikrishnan Assistant Professor, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Pages: 1-13 | First Published: 20 Jul 2023
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Abstract

This study looks into the transformative effects of AI-assisted technology on sales representative performance, with a focus on efficiency, productivity, and decision-making processes. As artificial intelligence becomes more integrated into sales operations, its ability to automate routine tasks, generate real-time insights, and personalize training programs is reshaping traditional sales strategies. The study investigates how AI-powered tools, such as lead generation systems and predictive analytics, improve sales representatives' efficiency by streamlining workflows and increasing decision-making accuracy. Furthermore, the study investigates the impact of personalized AI-driven training on skill development, emphasizing how these technologies help to create a more dynamic and responsive sales force. The study evaluates the effectiveness of AI tools in various sales environments using a mixed-methods approach that includes both qualitative and quantitative data. The findings show that AI not only increases productivity by automating repetitive tasks, but it also provides valuable insights that lead to more strategic and personalized customer interactions. The findings indicate that organizations that use AI technology can significantly improve their sales performance while also creating a more satisfying and productive work environment for their sales teams. Overall, this study provides critical insights into the benefits and challenges of integrating AI-assisted technology into sales processes, as well as practical recommendations for organizations looking to optimize their sales strategies in an increasingly competitive market.

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