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Marketing and Distribution of Organic Agricultural Products in Tamil Nadu
Dr. V. Lakshmipathy
Pages: 1-9 | First Published: 05 Jan 2023
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Abstract 
  One of the leading states in the production of horticulture crops, particularly organic fruits and vegetables, is Tamil Nadu. To increase their output, several arduous labors were put in. Additionally, it is crucial to have a strong marketing strategy so that manufacturers may acquire fair compensation for their goods and sell them at fair pricing. Therefore, it is essential to thoroughly investigate the current investigation into the production and marketing of organic fruits and vegetables in a few Tamil Nadu districts. To enhance the government's marketing
strategy, which will aid in boosting organic produce producers' output and marketing effectiveness. The production and marketing of organic fruits and vegetables are the focus of the current study. Cost of crops, marketing channels, marketing margins, expenses, pricing spreads, and other topics have also been addressed in this research of organic farmers. The study has also found issues farmers have while trying to market their food, as well as the organic cultivation of fruits and vegetables. The current study offers some further recommendations for improving the current marketing structure and raising the output of these crops. Given that some parts of Tamil Nadu have a huge potential for producing organic fruits and vegetables.
 

 References

  1. Jun-Yen L. (2005) Comparing SFA and DEA methods on measuring production efficiency for forest and paper companies, Forest Products Journal, July issue 

  2.  Ghosh N (2004) 11 “Promoting Bio-fertilizers in Indian Agriculture” Economic and Political Weekly, December 25, Pp: 5617-5625. 

  3.  Mahaliy anarchic, R.P. (2003) The impact of the behavioral patterns of vegetable consumers on marketing activities, Sabaragamuwa University Journal, Vol 3, No. 1, pp 63 - 74. 

  4. Sharma P.D, (2003) Prospects of organic farming in India, in proceedings of National seminar on Organic products and future prospects, Sher-e-Kashmir UAST, Srinagar, Pp: 21-29 1.

  5.  Thimmareddy, K.S. 2001 Case Studies on Organic Farming M.Sc (Agri) The is University of Agricultural Science, Dharwad. 

  6.  Duram L. 2000 11 Agents’ Perceptions of Structure: How Illinois Organic Farmers View Political, Economic, Social, and Ecological Factors,” Agriculture and Human Value, Vol. 17, No. 1. Pp.35 

  7. Kotschi, J. (2000)Poverty Alleviation in the South – Can Organic Farming Help 

  8. Saxena, K.K and Singh, R.L., 2000 Adoption of Organic farming practices of farmers of Malwa region,  Maharashtra, Journal of Extension Education 19: 53-58 

  9. Stolze, M, Piorr A, Haring A and Dabbert S (2000) The Environmental Impacts of Organic Farming in Europe Organic Farming in Europe: Economics and Policy, vol.6, University of Hohenheim, Stuttgart. 

  10. Mahale, Prabha and Sorée, Hay (1999) “Ancient visions and new experiments of rural people”, In Food for Thought (Bangalore, India Books for Change) 

Marketing Analytics for Informed Decision Making
Dr. D. Ramkumar
Pages: 10-15 | First Published: 05 Jan 2023
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Abstract
This article examines the crucial role that marketing analytics plays in advancing data-driven
decision-making and improving performance in the marketing sector. Thanks to the
advancement of digital technology and the abundance of consumer data, organisations have
access to a lot of knowledge. The challenge, however, lies in effectively using these data to
derive analytical insights that will direct marketing strategies. This article emphasises the value of
marketing analytics for gaining insightful data and enhancing marketing initiatives. It examines a
variety of analytics techniques and tools, such as consumer segmentation, sentiment analysis,
predictive modelling, and attribution modelling. The article emphasises the importance of
developing a data-driven culture within firms and incorporate analytics into marketing practises.

Keywords: Marketing analytics, Data-driven decision-making, Sentiment analysis, Data-driven
culture
Received: December 2022     Accepted: December 2022   Published: January 2023      

References

  1. Kim, K. H., & Song, H. (2020). Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques. New York: Kogan Page.

  2. Kumar, V., & Reinartz, W. (2016). Customer Analytics for Growth and Profitability. Oxfordshire: Routledge.

  3. Li, S., Li, Z., & Kumar, V. (2020). Predicting customer purchase behaviour: A deep learning approach. Journal of Marketing Research, 57(6), 1072-1091.

  4. McAfee, A., & Brynjolfsson, E. (2012). Big Data: The Management Revolution. Harvard Business Review, 90(10), 60-68. 

Role of Foreign Direct Investment and Economic Growth in India
Dr. L. Sivaramakrishnan
Pages: 16-20 | First Published: 05 Jan 2023
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Abstract 
Over the past 20 years, foreign direct investment (FDI) has been essential to the globalization process. Multinational corporations' substantial increase in foreign direct investment (FDI) in the mid-1980s can be ascribed to a number of factors, including notable technological breakthroughs, increased trade and investment policy
liberalization, and the deregulation and privatization of markets in a number of nations, including developing nations like India. Foreign direct investment (FDI) is a reliable avenue via which developing nations may expedite their growth during the current period of turbulent global capital flows. It is crucial to a nation's long-term growth not just as a source of money but also for boosting domestic economic competitiveness through infrastructure development, technology transfer, productivity increases, and the creation of new job possibilities. They have a significant impact on the GDP, employment creation, infrastructure improvements, export and trade performance, and GDP growth. This article aims to investigate the diverse range of factors that impact foreign direct investment (FDI) and India's economic growth. This research study's primary goal is to look into how FDI affected India's economic development between 2014 and 2018.
Keywords:  Investments, Economy, Infrastructure and Investments.
 

References
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2. Vachani, Sushil. 1997. “Economic liberalization’s effect on sources of competitive advantage of different groups of companies: The case of India,” International Business Review, vol. 6, no. 2 (April), pp. 165-184. 
3. Sarbapriya Ray, (2012) ‘Impact of Foreign Direct Investment on Economic Growth in India: A Co integration Analysis’, Advances in Information Technology and Management (AITM), Vol.2 No.1, pp.187-201.  
4. Rahul Dhiman, (2012) ‘Impact of Foreign Institutional Investor on the stock Market’, International Journal of Research in Finance & Marketing, Vol.2 Issue 4, pp.33-46. 
5. Yew Siew Youg.(2007) ‘Economic Integration, Foreign Direct Investment and Growth in ASEAN five members’, psarir.upm.edu.my/5038. 
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7. Chakraborty, C, and Basu, P. (2002): Foreign direct investment and growth in India: A cointegration approach ,Applied Economics , Volume 34, No. 9,pp.1061–1073. 
8. Chowdhury, A ., and Mavrotas , G.,(2005):FDI and Growth : A Causal Relationship,United Nations University , WIDER Research Paper No. 2005/25. Duasa,J.(2007):  
9. Dutt, A.K. (1997):The Pattern of Direct Foreign Investment and Economic Growth, World Development ,Volume 25,No. 11,pp. 1925-1936.  
10. Gerald M. Meier(1997):Leading Issues in Economic Development, Oxford University Press,New Delhi Kumar, Nagesh (2002):Globalization and Quality of Foreign Direct Investment:Oxford University Press, New Delhi .  
11. Kumar, N and Pradhan, J.P .,(2002):Foreign Direct Investment, Externalities and Economic Growth in Developing Countries:Some Empirical Explorations and Implications for WTO Negotiations on Investment, RIS Discussion Papers  No.27/2002.