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Promises and its Impact on Admissions of Management Institutes in Maharashtra
Dr. Gajanan P. Mudholkar,
Pages: 1-9 | First Published: 05 Apr 2021
Full text | Abstract | PDF | References | Request permissions

Abstract
The management institutes in Maharashtra state have the serious issues as far as admissions are concerned. Hence the management institutes utilize different marketing tools to attract the students. These management institutes give promises to students regarding placement, good infrastructural facilities, good faculties and so on. These promises would attract the attention of students to do admissions. In this research paper, researcher tried to study the impact of promises given by management institutes in Maharashtra on admissions in management institutes. Through this research, it is found that the there is impact of promises given by management institutes in Maharashtra on admissions in management institutes.
Keywords: Promises, Advertising and Admissions in Management Institutes.

References

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6.R.Mayakkannan (2018) Impact of Buying Behaviour of Consumers towards Instant Food Products in Chennai District; International Journal of Pure and Applied Mathematics Volume 119 No. 12 2018, 16279-16286; ISSN: 1314-3395 (on-line version)url:http:
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8. Raman, M., Kaliappen, N., Suan, C.L.A Study on Machine Learning Classifier Models in Analyzing Discipline of Individuals Based on Various Reasons Absenteeism from Work2020 International Conference on Decision Aid Sciences and Application, DASA 2020, 2020, pp. 360–364, 9317017
9. R.Mayakkannan(2018) //www.ijpam.eu Special Issue (PDF) Impact of Buying Behaviour of Consumers towards Instant Food Products in Chennai District. Available from: https://www.researchgate.net/publication/340633912_Impact_of_Buying_Behaviour_of_Consumers_towards_Instant_Food_Products_in_Chennai_District [accessed May 02 2020]
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Publicity and its impact on admissions in Management institutes
Dr. Gajanan P. Mudholkar,
Pages: 10-20 | First Published: 05 Apr 2021
Full text | Abstract | PDF | References | Request permissions

Abstract
The management institutes in Maharashtra use Publicity as a marketing mix element for admissions in Management institutions. Publicity is made by the students and alumni of the management institute, if the educational and placement services are good then the publicity would be in the favor of management institutes otherwise if the educational and placement facilities are not provided as per the expectations of the students then the publicity would not be favoring to the management institutes. In this research paper, researcher tried to analyze the impact of publicity on admissions in management institutes in Maharashtra. It is found that Publicity made by the alumni and students had also influenced on branding and marketing of Management Institutes to get more admissions in Maharashtra State.
Keywords: Publicity, Admission, Branding and Management Institutes

References

1) Sherlekar, S.A., Marketing Management, Himalaya Publishing House, Mumbai, 1997.
2) Sinha and Sahoo (Eds.), Services Marketing Text and Readings, Himalaya Publishing House, Mumbai, 1994.
3) Stanton, William, J., Etzel, Michael, J., and Walker, Bruce, J., Fundamentals of Marketing, McGraw-Hill, International Edition, New York, 1994.
4) Verrna, Harsh, V., Marketing of Services: Strategies for Success, Global Business Press, New Delhi, 1993.
5) Vieira, Walter, E., Marketing of Services-The Challenges in India,
6) Sinha and Sahoo (Eds.), Services Marketing Text and Readings, Himalaya Publishing House, Mumbai, 1994.
7) Walsh, John, E. (Jr.), Guidelines for Management Consultants in Asia, APO, Tokyo, 1973.
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12) Agrawal, Subhash, "Service with a Smile," Indian Management, Volume 36, Number.4, April 1997, pp.55-61.
13) R.Mayakkannan (2018) Impact of Buying Behaviour of Consumers towards Instant Food Products in Chennai District; International Journal of Pure and Applied Mathematics Volume119 No. 12 2018, 16279-16286; ISSN: 1314-3395 (on-line version)url:http:
14) Yoganandan, G. (2015). Carrying out and understanding MBA Students’ summer project - A practical guide. The International Journal of Business & Management, 3(1), 73-76.
15) Raman, M., Kaliappen, N., Suan, C.L.A Study on Machine Learning Classifier Models in Analyzing Discipline of Individuals Based on Various Reasons Absenteeism from Work2020 International Conference on Decision Aid Sciences and Application, DASA 2020, 2020, pp. 360–364, 9317017
16) R.Mayakkannan(2018) //www.ijpam.eu Special Issue (PDF) Impact of Buying Behaviour of Consumers towards Instant Food Products in Chennai District. Available from: https://www.researchgate.net/publication/340633912_Impact_of_Buying_Behaviour_of_Consumers_towards_Instant_Food_Products_in_Chennai_District [accessed May 02 2020]
17) Thiruchelvam, C., &Mayakkannan, R. (2011) an Empirical Study of Indian Individual Investor's Behavior. Singaporean Journal Scientific Research, Vol.4, No.2, pp.315- 322. 18) Mayakkannan (2019) Customer perception on service quality towards retail banking in Chennai; retailing: trends in the new millennium, 2019; MJP Publisher 19) Sumathy, KP Vipin (2017) Digital payment systems: Perception and concerns among urban consumers; International Journal of Applied Research: volume 3 issue 6 Pp 1118-1122 20) Mayakkannan (2017) A Study on Employee Perception on Public Sector Banks in Chennai City; International Journal of Applied Business and Economic Research; Volume 15 Number 21 (Part 2) PP 29-40 Serials Publications Pvt. Ltd.
21) Carmines, E.C. and Mclver, J.P. (1981). ‘Analyzing models with unobserved variable’, In Bohrnstedt G, W. and Borgatta, E.F (ed). Social Measurement: Sage, Beverly Hills.
22) Wheaton. B., Muthen, B; Alwin, D.F and summers, G.F. (1977). ‘Assessing reliability and stability in panel models’, In Heise, D.R. (ed.), pp 84-136, Sociological Methodology, Joessey-Bas, San Francisco. 23) Wright, Sewall S. (1921)."Correlation and causation". Journal of Agricultural Research 20: 557–85.24) Dr M. Sumathy (2010) Banking Industry Vision-2010, the Indian banker; Volume2pp33-37. 25) Mayakkannan (2020) A study on performance evaluation of selected public and private sector banks through camel model in India; Purakala; Volume 31 Issue: 25 pp 202-206.
26) R. Mayakkannan (2022) Consumer Buying Behaviour of Organic Food in Kancheepuram, International Journal of Food and Nutritional Sciences Volume 11, Issue 10.
27) R. Mayakkannan (2022) Consumer Behaviour towards Selected Fast Moving Consumer Goods in Kancheepuram District International Journal of Food and Nutritional Sciences Volume 11, Issue 12.
28) R. Mayakkannan (2022) Growth Performance of Food Grains- An Economic Analysis in Tamil Nadu International Journal of Food and Nutritional Sciences Volume 11, Issue 03.