Journal Issues

Abstract

The concept of a structured career roadmap—where individuals follow a predictable progression from education to employment and long-term career stability—has historically guided workforce development. However, the emergence of Generation Z (individuals born between 1997 and 2012) is challenging this traditional framework. Rapid technological change, evolving labour markets, artificial intelligence, and new expectations regarding work-life balance have altered how young people approach career planning. Many Gen Z professionals now pursue flexible, non-linear career trajectories rather than traditional career ladders. Studies indicate that Gen Z workers frequently change jobs, pursue side hustles, and prioritize purpose and personal growth over long-term organizational loyalty.

This research paper examines whether traditional career maps remain relevant for Gen Z. Using secondary data from reports, journals, and workforce surveys, the study analyses how technological disruption, shifting workplace values, and evolving economic conditions influence career planning. The findings suggest that while career roadmaps still provide guidance, they must evolve to accommodate flexibility, continuous learning, and multi-career pathways. The paper concludes that organizations, educators, and policymakers must redesign career guidance frameworks to align with Gen Z's expectations and the dynamic nature of modern work.

Keywords: Generation Z, career roadmap, career planning, workforce trends, digital economy, employment patterns

Abstract

Digitalization in India has become essential necessary in our day to day life. It has become indispensable and very important part of every individual, business organization and other financial or banking services. As we are moving towards cashless economy, it is possible with implementing digitalization in India. It will boost the digital literacy in India and India is a developing country so there is need to literate every individual and other organization about digital literacy, to move towards becoming a developed country. Therefore, this paper analyse impact of digitalization on education in India. For this analysis considered time series data from 2000 to 2019. In this paper applied regression method for the analysis and before applied the regression we have checked the normality and multi col1lenerity with the help of descriptive and correlation analysis. Regression results reveal that the coefficient of Government expenditure on education is negative which means there is need to improve the education with more proper funds and efforts towards education for increasing the literacy rate among youth. The Digitalization variables positively correlated to the education’s variables, like literacy rate positively correlated to the secure internet server which shows that through the internet server literacy rate is going to increase and in future it will have better impact to the society with the increasing rate of literacy and internet service.

Keywords: Technologies, Education, Digital Literacy, Digitalization

Abstract

            The influence of AI-generated advertising material on customer engagement and online purchasing behaviour is examined in this study, along with the distinctions between human-generated and AI-generated advertising content. In order to find out how marketers and AI specialists view AI-generated advertising material, a qualitative approach was employed to answer the question of what distinguishes AI-generated advertising content for online shopping from human-generated advertising content. The influence of AIGAC on brands' sales volumes and competitive advantages is explained in detail in this study.  Researchers interviewed creative directors and marketers to get their professional perspectives on the phenomenon. The study emphasises the significance of this new industry tool and how it helps with brand development, particularly with regard to brand communication tactics. This study investigates the differences This study explores the capabilities and precision of AI in advertising, specifically in relation to human emotions and feelings in online purchase.  Lastly, this study was also finished by customer impression of AI. For consumer engagements and consumer buying behaviour in online purchasing, researchers discovered that AI-generated advertising content was more effective than human-generated advertising content. AI produces more creative ad combinations that are more vivid and well-balanced. Because AI-generated advertising content is so creative, researchers find that it will increase sales. The results of this study will give practitioners guidance for their upcoming brand communication, sales, and brand building plans. Guidelines for topic research can be obtained by future researchers.

Keywords: AI Generated Advertising Content, Consumer Engagements, Consumer Intentions, Human Generated Advertising Content, AI abilities, Emotions and Feelings, Online shopping.

Abstract

            The Automobile industry Comprises a wide range of companies and organizations involved in the design, development, manufacturing, marketing, selling, repairing and modification of motor vehicles. It is a Significant Contributor to the Indian economy and provides employment to millions of people directly and indirectly. The industry comprises of different segments, including passenger vehicles, commercial vehicles, two wheelers and tractors. The Automobile is made up of two word auto (self) + Mobile (movable). Automobile refers to self-movable vehicles without the help of man or animal force. The automobile vehicle is used for transportation of goods and passenger by various means road, track, water or airway. Automobile industry did not exist in India in the real sense before independence. Only assembly work was done from the imported parts. General Motors (India) Ltd. Started assembling trucks and cars in 1928 in their factory at Mumbai. Automobile Industry in India has made considerable programs during the last three decades.

Keywords: Automobile, Change Management

Abstract

The growing integration of data science into e-commerce has significant implications for responsible economics and accountable commerce, particularly for Micro, Small, and Medium Enterprises (MSMEs operating within entrepreneurial ecosystems. This paper explores how data-driven technologies such as big data analytics, artificial intelligence, and machine learning enable MSMEs to enhance decision-making, improve operational efficiency, and foster sustainable business practices in digital markets. By leveraging data science, e-commerce platforms can promote transparency, accountability, and inclusivity while supporting MSME growth and ecosystem resilience. The study examines the interaction between data infrastructure, platform governance, institutional support, and entrepreneurial actors in shaping responsible digital commerce. It also addresses ethical and managerial challenges, including data privacy, algorithmic bias, unequal access to analytics capabilities, and regulatory compliance. Drawing on conceptual frameworks and empirical insights, the paper highlights how responsible application of data science can strengthen entrepreneurial ecosystems, improve MSME competitiveness, and contribute to accountable and sustainable economic development.

Keywords: MSME, Entrepreneurial ecosystems, Data science, E-commerce.

Abstract

Teachers play a vital role in shaping future generations and strengthening society through education. Beyond classroom instruction, teachers increasingly engage in professional development, leadership, specialization, and innovation to enhance their careers and effectiveness. This study examines the prevailing opportunities available to teachers as dedicated professionals and analyzes how these opportunities influence job satisfaction, career advancement, and teaching effectiveness. Using a descriptive research design, primary data were collected from teachers working at Chennai Girls’ Higher Secondary School, MH Road. The findings highlight the significance of professional development, mentorship, institutional support, and work-life balance in sustaining teacher motivation and retention. The study emphasizes the need for continuous support systems to strengthen teachers’ professional growth.

Keywords: Teachers, Professional Development, Career Opportunities, Job Satisfaction, Mentorship, Descriptive Study.

Abstract

The fashion industry has witnessed a significant shift in consumer behaviour, especially among youngsters, who are highly influenced by trends, brand image, and social media. This study aims to analyse the perception of youngsters towards H&M clothes. The research focuses on factors such as quality, price, design, brand image, availability, and sustainability initiatives of H&M. Data for the study is collected from youngsters through surveys and questionnaires. The findings reveal that youngsters prefer H&M due to its trendy designs, affordable pricing, and strong global brand presence. Social media marketing and celebrity influence also play a major role in shaping their buyi ng decisions. However, some respondent’s express concerns regarding durability and environmental impact. Overall, the study concludes that H&M enjoys a positive perception among youngsters and remains a popular choice in the fast-fashion segment, while continuous improvement in quality and sustainability can further enhance customer satisfaction.