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Women Entrepreneurs in Tamilnadu–Problems and Recommendations
Dr. P.Balagurusamy
Pages: 6-13 | First Published: 05 Aug 2022
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Abstract
The role of women entrepreneur in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Notion’s growth. Their role is also being recognized and steps are being taken to promote women entrepreneurship. The Indian women are no longer treated as show pieces to be kept at home. They are also enjoying the impact of globalization and making an influence not only on domestic but also on international sphere. Women are doing a wonderful job striking a balance between their house and career. Women entrepreneurs are key players in any developing country particularly in terms of their contribution to economic development. Developing countries are definitely in dire need to encourage women entrepreneurship as women workforce is promptly available to exploit the unexplored dimensions of business ventures. Generally speaking, globally business world has realized and is working on war footing to create entrepreneurship as the final remedy to overcome all types of business and market challenges. Independence brought promise of equality of opportunity in all sphere to the Indian women and laws guaranteeing for their equal rights of participation in political process and equal opportunities and rights in education and employment were enacted. Women are willing to take up business and contribute to the nation’s growth. Their role is being recognized and steps are taken to promote women entrepreneurship.

Keywords: Entrepreneurship Development, Professional Training, Marketing Assistance.
 

References

  1. Ahirrao Jitendra. (2013), Enter preneurship and Rural Women in India, New Century, New Delhi.

  2. Saxena Sandeep. (2012), Problems Faced By Rural Entrepreneurs and Remedies to Solve It, Journal of Business and Management, ISSN 2278487X,Vol.3, Issue1, July-August.

  3.  Jose P., Ajith Kumar. and Paul T.M., (1994) Entrepreneurship Development, Himalaya Publishers. 

  4. Renuka V. (2001) Opportunities and challenges for women in business, India Together, Online Report, Civil Society Information Exchange Pvt. Ltd. 

  5. Santhi N. and Rajesh Kumar S. (2011), Entrepreneurship Challenges and Opportunities in India, Bonfring International Journal of Industrial Engineering and Management Science, Vol. 1, Special Issue, December.

  6. 11.Mayakkannan (2019) A Study on Green Marketing Practices in India; Emperor International Journal of Finance and Management Research; ISSN:2395-5929, Volume-05 Issue-04 April-2019; DOI-http://dx.doi.org/10.35337/EIJFMR.2019.540 .

  7. 12.Thiruchelvam and R. Mayakkannan (2011) An Empirical Study of Indian Individual Investors’ Behaviour. Singaporean Journal Scientific Research (SJSR) ISSN: 2231 - 0061 Vol.4, No.3 pp. 3-10 ©Singaporean Publishing Inc. 2012. 

  8. 13.R.Mayakkannan (2018) Impact of Buying Behaviour of Consumers towards Instant  Food Products in Chennai  District; International Journal of  Pure and Applied Mathematics Volume 119  No. 12  2018, 16279-16286;  ISSN: 1314-3395 (on-line version)

 

A Study on Customer’s Expectations in Hotel Industry in Kanchipuram Districts
Dr. G. Sivabalan
Pages: 14-19 | First Published: 05 Aug 2022
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Abstract 
This report looked at what customers in the Kanchipuram district expected from the hotel business. Regression analysis and descriptive statistics were used to examine the hypotheses. The results showed that consumer expectations have a big impact on loyalty and customer happiness. Furthermore, a glaring statistic showed that
consumers really anticipate more services like babysitting and online reservations. To assemble the results, the collected data was analyzed in accordance with the goals of the current study and the findings of the statistical analysis. Therefore, it is advised that in order to keep hotels in business, patrons should actively check their preferences regarding service fees, timely meal delivery to doorsteps, and the introduction of new flavors and recipes in response to a decline in modernity.
Keywords: Hotel Industry, Expectations and Preferences.
 

References
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5. Akan, P. (1995). dimensions of Service Quality: A Study in Istanbul. Managing Service Quality. 5(6): pp. 39-43. 

6. Alex M. Susskind (2002), "I told you so!: Restaurant Customers' World-of-mouth Communication Patterns", Cornell Hotel and Restaurant Administration Quarterly: Apr 2002, Vol.43, No.2.
7. Alpert, M.I. (1971), "Identification of determinant attributes A comparison of models". Journal of Marketing Research. Vol.8, May, pp.184-191.
8. Anderson (1973), "Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance". Journal of Marketing Research:
Vol.10 (2), pp.38-44
9. Anderson, E.W., Fornell, C. & Lehmann, D.R. (1994). "Customer Satisfaction, Market Share,and Profitability". Journal of Marketing, Vol. 56 (July): 53-66.
10. Anderson, Eugene W., & Sullivan, Mary W. (1993). "The Antecedents and Consequences of Customer Satisfaction for Firms," Marketing Science, Spring, p. 129.