Journal Issues

Abstract 
Educational technology is a systematic and organized process of applying modern technology to improve the quality of education. The study aims to know the impact of digital era on the classroom level, to know the impact of digital era on the teaching process, to analyze the role of teachers in education due to the impact of digital era and to track the impact of digital era on education and role of students. The last five years computers have been introduced to most educational institutes although its ratio to a student is very high. By making initiatives to implement them, some forms of reforms may take place. Most of the education institution realizes that they should transform rapidly by adopting technology to enable better teaching and learning. For these institutions to remain relevant and grow, newer learning approached needs to be implemented. The digital classroom solution are pre-created by service providers.
Keywords: Education, Digital Era

Abstract
Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of life. Cultural tourism includes tourism in urban areas, particularly historic or large cities, and their cultural facilities such as museums and theatres. It can also include tourism in rural areas showcasing the traditions of indigenous cultural communities (i.e. festivals, rituals), and their values and lifestyle, as well as niches like industrial tourism and creative tourism. It is generally agreed that cultural tourists spend substantially more than standard tourists do. This form of tourism is also becoming generally more popular throughout the world, and a recent OECD report has highlighted the role that cultural tourism can play in regional development in different world regions.
Keywords: Cultural, Tourism Digital, India

Abstract 
Digital entrepreneurship is of high topicality as technological developments and advances in infrastructure create various opportunities for entrepreneurs. Society’s great concentration to new digital business models is conflicting to very little research regarding opportunities, challenges and success factors of digital entrepreneurship.
Keywords: Digital, Entrepreneurship, Overview

Abstract
Floriculture is a fast-emerging and highly competitive industry. A new generation of cultivators is coming forward to employ modern technology to maximize production and offer quality products for consumer acceptability, thus fetching a better price. The study area for the research is Kanyakumari District. To assess the recent scenario, exploratory research was conducted. The study is based on primary data collected from 150 cultivators and 160 marketers by quota sampling method. The statistical tools namely, Chi-Square Test and Garrett‟s Ranking Technique were applied. The rating scale – Likert Scaling Technique was also used. This thesis is based on a scientific study at close quarters of the various processing problems faced by flower cultivators and intermediaries in marketing this perishable and highly sensitive product. The researcher hopes that the Government of Tamil Nadu will take immediate steps to lessen the burden on the traders. A well-established wholesale market is needed in Kanyakumari District to have a positive impact on the development of this sector. The short production cycle of flower crops makes the country an ideal place for the multiplication of planting materials, which needs to be explored. The results of this study give a rational perceptive to Kanyakumari district traders in utilizing this floral marketing theory to make this industry bloom by managing different complexities. The different types of training undergone by the farmers help them to increase the production of flowers and to solve the production and marketing problems.
Keywords: Cultivation, Cultivators, Marketers, Flower Cultivation & Marketing

Abstract
To understand the importance of digital marketing to the future of marketing in any business, it's helpful to think about what audience interactions we need to understand and manage. Digital marketing today is about many more types of audience interaction than websites or email… It involves managing and harnessing these „5Ds of Digital‟ that I have updated to my Digital marketing strategy, Planning, and Implementation book. The 5Ds define the opportunities for consumers to interact with brands and for businesses to reach and learn from their audiences in different ways. Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Keywords: Marketing, Digital Era

Abstract 

Online shopping is definitely a great way to shop with everything available on the websites. From clothes, gift items, food, home needs, medicines and many more, this mode of shopping allows one to shop conveniently without hassle on speeding hours in a supermarket or shopping areas. The internet with its wide array of information hooks, allows the customer to go through various reviews of the product or service before actually heading for purchase. These online shopping websites also have daily deals for the customers looking for discount and store offerings. The present study titled as “A study on customer’s preference towards e-commerce over traditional stores with special reference to Alappuzha District” is conducted to analyses the customers preference towards e-commerce services in Alappuzha District. The study also aims to identify the source from which the customers get information about e- commerce sites and also to understand the problems faced by the customers while entering online shopping.
Keywords: E- commerce, Online sites.

Abstract
“The striking thing about learning is that no one can plagiarize it from you” – BB King With the herald of liberalization and globalization, the demand for talented engineers is high in many indigenous Multi-National Corporations (MNCs). The CEOs of BPOs complain that fresh recruits from engineering colleges for not ‘industry ready’, because of their skills shortage. In today’s globalized market, engineering students’ success in on-campus recruitment is mainly based on their demonstration of indispensable English communication skills. De facto, it can candidly be captioned as the ‘survival skill’ in the competitive professional scenario. Thus, the ever-increasing significance of the universalized English language leads to integrating English into engineering as an effective way to gratify this huge demand for a technically skilled workforce to land good jobs through developing optimum efficiency of students in their Professional English communication skills. If teaching English was a cakewalk at schools; at the college level, the path was speckled with stumbling blocks galore. The main factors responsible for this disappointing scenario are that i) the English language always holds second place in line with the technical subjects in the technical institutes and ii) most of the students hailed from rural and underprivileged areas, which challenges mainly the language teacher. Students of technical courses come with one big dream in unison of becoming a full-fledged professional one day; of working at some coveted post in an MNC but, most of them find their dreams shattered at the very outset when they realize that they lack tremendously in effective communication skills. As motivation becomes low; learning will be slow, it is the responsibility of the English teacher to take the task of grooming such craved students to acquire an evolving, challenging, and rewarding experience employed through innovative and interactive strategies to help them empower in communicative proficiency by overcoming their hinders related to language. Hence this paper aims to highlight the possibilities of incorporating a pragmatic stratagem, Activity-Based Learning (ABL) in communicative English as it appeals highly in developing the critical mind of learners for their fittest endurance in real-life situations.