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The Effectiveness of Cybersecurity Awareness Programs Run by Banks and The Government: An Empirical Analysis
Dr K. Sangeetha M. Com (CA)., M.Phil., PhD., Assistant Professor, Department of Commerce,B. Ganga Devi M.com (CA)., M.Phil., B.Ed., Research Scholar, Department of Corporate Secretaryship with Ca and Professional Accounting, Kongu Arts and Science College
Pages: 1-7 | First Published: 05 Jul 2026
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Abstract:

                   The human factor continues to be a highly targeted vulnerability for cyber criminals who use social engineering to exploit trust as digital financial ecosystems grow. Human factor weaknesses require intensive educational interventions, even while technology infrastructure is constantly updated. The empirical efficacy of cyber security awareness initiatives started by commercial banks and government agencies is assessed in this study. Researcher evaluate how exposure to national public awareness campaigns and banking security directives affects the secure behaviors of retail banking customers using a structured survey approach (N = 150). While multiple linear regression analysis shows that both government-sponsored programs and bank-led efforts significantly predict favorable cyber security behavioral outcomes, descriptive statistics show moderate baseline awareness levels. Notably, because bank-run initiatives are immediately contextually close to financial transactions, they have a greater behavioral influence. The paper's conclusion includes practical suggestions for creating highly focused, flexible cyber security courses in both the public and corporate sectors.

Keywords: cyber security, cyber security awareness, cyber security awareness

References

  1. Akter, S., Uddin, M. R., Sajib, S., Lee, W. J. T., Michael, K., & Hossain, M. A. (2022). Reconceptualizing cybersecurity awareness capability in the data-driven digital economy. Annals of Operations Research. https://doi.org/10.1007/s10479-022-04844-8 Cited by: 117

  2. Daengsi, T., Pornpongtechavanich, P., & Wuttidittachotti, P. (2021). Cybersecurity awareness enhancement: A study of the effects of age and gender of Thai employees associated with phishing attacks. Education and Information Technologies, 27(4), 4729–4752. https://doi.org/10.1007/s10639-021-10806-7 Cited by: 141

  3. Khader, M., Karam, M., & Fares, H. (2021). Cybersecurity awareness framework for academia. Information, 12(10), 417. https://doi.org/10.3390/info12100417 Cited by: 147

  4. DCB Bank. (2024). Annexure 7: Consumer awareness - cyber threats and frauds. DCB     Bank.

  5. FDIC. (2024). Cybersecurity. Federal Deposit Insurance Corporation.

  6. FDIC. (2026). Cybersecurity resources. Federal Deposit Insurance Corporation.

  7. Comerica Bank. (2025). Cyber security awareness for consumers. Comerica Bank.

  8. Kalamazoo County State Bank. (2024). Cybersecurity awareness basics.

  9. 21st Century Bank. (2024). Cybersecurity for consumers and small business.

  10.  Reserve Bank of India. (2024). Consumer awareness on cyber threats and frauds. Reserve Bank of India.

  11. CERT-In. (2024). Cyber safety awareness for banking customers. Indian Computer Emergency Response Team

A Study on Profitability of the Infrastructure Companies in India
Dr. N. Boomathi Associate Professor of Commerce,R. Revathi Ph. D Research Scholar, Department of Commerce, Navarasam Arts and Science College for Women, Arachalur.
Pages: 8-19 | First Published: 05 Jul 2026
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Abstract

The profitability of the Indian infrastructure sector is examined in this study. The infrastructure industry plays a significant role in India's economic growth. Recent large government investments in infrastructure development have increased demand for infrastructure services. Infrastructure companies have benefited from these prospects, but competition has increased as well. As a result, it is now harder for the infrastructure industry to turn a profit. This study examines the profitability of Indian infrastructure companies using a panel data analysis methodology. The study's secondary data came from financial reports published on the money control website for the years 2019 through 2023. A sample of infrastructure companies that were listed on the National Stock Exchange will be used in the study.

Keywords: Infrastructure company, profitability, liquidity, financial factors

References

1. Daniel A. Moses Joshunar (2013)” Outward FDI and Knowledge Flows: A Study of the Indian Automotive Sector” ISID working Paper No 2008/10, Institute for Studies in Industrial Development, Delhi. 

2.Mathur, Shivam and Aggarwal, Krati (2016), “Financial analysis of automobile industries: A comparative study of Tata Motors and Maruti Suzuki,” International journal of applied research, 2(9), pp.-533- 539. 

3.Vishnani, S., & Shah, B. (2007). Impact of working capital management policies on corporate performance: An empirical study. Global Business Review, 8(2), 267-281. 

4.Victor Chukwunweike (2014). The Impact of Liquidity on Profitability of Some Selected Companies: The Financial Statement Analysis (FSA) Approach. Research Journal of Finance and Accounting 5(5),81-90. 

5.Jothi, K., & Geethalakshmi, A. (2017). Liquidity and Profitability Position of Select Automobile Companies in India. International Journal of Advanced Research in Computer Science and Management Studies, 6(1), 9-16. 

6.Marisetty, N., & Madasu, P. (2020). the Impact of Cash Conversion Cycle on Profitability of the Firms With Respect To S&P BSE Sensex India. Journal of Critical Reviews, 7(16), 3508–3521. 

7. Mathur, Shivam and Aggarwal, Krati (2016), “Financial analysis of automobile industries: A comparative study of Tata Motors and Maruti Suzuki,” International journal of applied research, 2(9), pp.-533- 539. 

8.Nagendra, M., & Shreelakshmi, S. (2022). Impact of Working Capital Management on Profitability and Market value of the Logistics Industry. International Journal of Current Science Research and Review, 05(11), 4251–4263. https://doi.org/10.47191/ijcsrr/v5-i11-24. 

9.Nikhil, P., & Marisetty, N. (2023). An Empirical Study on Factors Influencing on Dividend Payout in India with Respect to NIFTY 50 Companies. South Asian Journal of Social Studies and Economics, 20(3), 237–249. https://doi.org/10.9734/sajsse/2023/v20i3727. 

  1. Padachi, K. (2006). Trends in working capital management and its impact on firms' performance: An analysis of Mauritian small manufacturing firms. International Review of Business Research Papers, 2, 45-58. 

11. Praveen A. M., & Marisetty, N. (2023). Factors Influencing on Capital Structure in India with Special Reference to CNX Junior NIFTY. Asian Research Journal of Arts & Social Sciences, 21(3), 50–60. https://doi.org/10.9734/arjass/2023/v21i3471. 

12. Ravichandran, M., & Subramanium, K. (2018). Financial Viability and Profitability Analysis of Larsen & Toubro. International Journal of Applied Finance and Banking, 8(2), 71-84. 

The Role of Green Supply Chain Management Practices in Enhancing Corporate Image
M. Arivukodi Assistant Professor, Department of Management Studies, School of Management,S. Indhumathy Assistant Professor, Department of Management Studies, School of Management, Mohamed Sathak College of Arts and Science, Sholinganallur, Chennai.
Pages: 20-25 | First Published: 07 Jul 2026
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Abstract

Corporate picture is a fundamental definitive resource that engages to make, sustain and keep up centered favorable position. Particular precursors have been recognized for corporate picture in the composing including nature of things and organizations, client thought or flow system. Green creation organize organization has all the earmarks of being an antecedent of corporate picture also. This examination breaks down the associations between green store arrange organization and corporate picture. It researches the rule effects of different estimations of green store organize organization on business picture. To this end, we coordinated an investigation among the agents by Shahid Ghandi Co. in Yazd. A total of 220 surveys were passed on and 165valid responses were gotten. In this examination Auxiliary Equation Modeling was used to choose the association between green stores organize organization and corporate picture. The outcomes of the learning show that, the green store arrange organization is a strong forerunner for setting up corporate picture. The observational disclosures show that green store organize organization accept a basic part in setting up and keeping up corporate picture. In like manner, we derived that of the six estimations of green store organize organization, organization picture was extra affected by green getting, all the more perfect creation recuperation and contamination measurement.

References

  1. Agarwal, N. and Tyagi, N. (2011). Green HRM – Prospective and Challenge, Proceeding of 2nd International Conference on Green Business Strategy, January 06-07, India.

  2. Arena, U., Mastellone, M. L. and Perugini, F. (2003). The Environmental Performance of Alternative Solid Waste Management Options: A Life Cycle Assessment Study. Chemical Engineering Journal, 96 (1/3), pp. 207–222

  3. Bravo, R., Montaner, T. and Pina, J. M. (2009). The Role of Bank Image for Customers versus Non- Customers. International Journal of Bank Marketing, 27 (4), pp. 315-334.

  4. Caruana, A. and Chircop, S. (2000). Measuring Corporate Reputation: A Case Example. Corporate Reputation Review, 3 (1), pp. 43-57.

  5. Fortes, J. (2009). Green Supply Chain Management: A Literature Review. Otago Management Graduate Review, 7, pp. 51-62

  6. Guide, V. D. R. and Srivastava, R. (1998). Inventory Buffers in Recoverable Manufacturing. Journal of Operations Management, 16 (5), pp. 551-568.

  7. Hervani, A. A., Helms, M. M. and Sarkis, J. (2005). Performance Measurement for Green Supply Chain Management. International Journal of Benchmarking, 12 (4), pp. 330-353.

  8. Rao, P. (2004). Greening Production: A South-east Asian Experience. International Journal of Operations and Production Management, 24 (3), pp. 289-320.

  9. Salam, M. A. (2008). Green Procurement Adoption in Manufacturing Supply Chain, Proceedings of the 9th Asia Pacific Industrial Engineering and Management Systems Conference, 3-5 December, Indonesia, pp.1253-1260.