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Consumer Buying Behavior across Age Groups in Organized Retail Retailing: A Study in Tiruchirappalli District
K. Suregka Felix Research Scholar, Dr. M. Hema Nalini Research Supervisor & Associate Professor, PG and Research Department of Commerce, Thanthai Periyar Government Arts & Science College (Autonomous), (Affiliated to Bharathidasan University), Trichy.
Pages: 1-14 | First Published: 05 Apr 2026
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Abstract 

The primary objective of this study is to determine consumer buying behavior in the Tiruchirappalli district, with the frequency of visits in organized retail outlets acting as a moderator. The survey was done across retail store customers to identify behavioral patterns such as why they favor retail stores. Retail stores provide sales discounts, special offers, emotional connections with the store, store ambiance, and other things. A total of 65 customers are chosen and given a questionnaire. The research was conducted on several socio demographic customer groups. Using SEM analysis, determine the link between customer purchasing behavior and demographic data and mediating factors. The study showed that the consumer's socio demographic factors had a substantial impact on their purchasing behavior. Along with the mediating factor, the number of visits per month has a substantial influence on customer purchasing behavior.  

Keywords: Brand and Promotion, Customer Buying Pattern, Service Quality, Price and Discount and Store Ambience.

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Performances of Regulated Markets in Tiruvannamalai District of Tamilnadu
Dr. G. Mahalakshmi Assistant Professor, Department of Commerce, Don Bosco College (Co-Ed), Yelagiri Hills Tirupattur – 635853.
Pages: 15-21 | First Published: 05 Apr 2026
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Abstract

This research paper analyses the importance and functioning of regulated markets in selected districts of Tamil Nadu. Agriculture plays an important role in the GDP and economic development. That’s why the government introduced the regulated markets to safeguard the farmers. The simple random sampling was used to collect the samples of 101 respondents in the Tiruvannamalai district. The Chi-square test and one-way ANOVA helped to analyze the collected data. The findings of this research paper reveal that age has significantly influenced the facilities and functioning of regulated markets in Tamil Nadu.

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Customer Perception of Service Quality and Customer Satisfaction in Selected Public Sector Banks in Thiruvananthapuram District Kerala
Sreekanth.IS Research Scholar, Dr.Suresh Assistant Professor Department Of Commerce Shree Venkateswara College of Arts and Science Co- Education .Gobi Erode
Pages: 22-32 | First Published: 05 Apr 2026
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Abstract

The study examined customer perception of service quality and its relationship with customer satisfaction in selected public sector banks in Thiruvananthapuram district, Kerala. Primary data were collected from 666 active bank customers using a structured questionnaire comprising Customer Perception (35 items), Service Quality Assessment (30 items), and Customer Satisfaction (10 items) scales on a five-point Likert format. The instrument demonstrated excellent internal consistency (overall Cronbach’s alpha = 0.924). Data were analysed using EDUSTAT through descriptive statistics and hypothesis testing. Three hypotheses were tested for the research paper: gender-wise difference in perceived service quality, the association between overall service quality and customer satisfaction, and the predictive effect of service quality dimensions on satisfaction. The gender-wise comparison indicated no significant difference in perceived service quality between male and female customers (t = 1.25, p > 0.05). Overall service quality showed a strong positive correlation with customer satisfaction (r = 0.75, p < 0.01; 99% CI [0.71, 0.79]). Multiple regression confirmed that the service quality dimensions jointly explained 57% of the variance in customer satisfaction (R² = 0.57, F = 143.2, p < 0.01), and each dimension made a statistically significant positive contribution. The findings highlighted that service quality improvements—particularly convenience/digital support alongside core service dimensions—were closely associated with higher customer satisfaction in public sector banking.

Key Words: Public sector banks, service quality, customer perception, customer satisfaction

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