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Customer Behaviour Towards Reverse Logistics
E. Ajay, Student, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.: T.I. Afsal, Assistant Professor, Firebird Institute of Research in Management, Chettipalayam, Coimbatore – 641201.
Pages: 1-13 | First Published: 05 Apr 2024
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Abstract

Reverse logistics is a comprehensive procedure that encompasses the efficient handling of product returns from customers back to the manufacturer or retailer. The process encompasses the strategic organization, execution, and supervision of the efficient movement of essential resources, intermediate goods, final products, and relevant data, all while maintaining costeffectiveness. The main objective of reverse logistics is to recapture value from returned products or ensure their proper disposal.

References

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