Journal Issues

Abstract  
In the fast moving technological era, network connectivity is unavoidable and growing service sector, internet (International Network) is essential to connect everyone across the globe for their various needs, Internet is not available directly to the users from satellite, there is a medium called ISP (Internet Service Provider), they provide internet service to the end users through various modes, i.e. wired and wireless. Cellular networks are provided through the cell phone network towers situated in various places, whereas broadband connection is served through the wired mode, which is fast and reliable, the users will get good speed than wireless mode, in this study the researcher finds which is the most preferable brand in Broadband ISP during the pandemic particular to Chennai City, Tamilnadu, furthermore the researcher explains the various factors which influence and satisfies the consumers of broadband and collecting queries from the users of broadband which helps the broadband companies to improve their service efficiency to their loyal customer

Keywords: Brand Preference, Broadband ISP, pandemic.