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Work Life Balance among Working Women-A Study with Special Reference to Selected Public Sector Banks in Tirunelveli City
N.Abiramikaniyamuthu
Pages: 1-9 | First Published: 25 Dec 2021
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Abstract 

Banking sector is one of the few sectors, which reached all section of people in the society. A sound and well-structured banking system is required for consistent economic progress. When compared to other developing countries, India has well refined banking system. Public sector banks are backbone of a country’s economy .As a result of increasing awareness towards toning up the performance of public sector banks, with a view to reach productivity as well as economic development, there are several reforms taking place in Indian Banking system. Present government’s plan to amalgamate public sector banks in order to construct next generation banks for global reach, will give ample scope in terms of employment. Post- independence, there has been a notable increase in women education and women employment in banking sector. . Due to numerous banks, women officers working in banks are growing rapidly. However, in cut-throat competitive environment, women are struggling to balance work and personal life. Though women working in all fields, their participation in public sector banks are far more. This paper focuses on working women in public sector banks who are struggling to find an optimum balance between personal and work life. Keywords: Banking sector, public sector banks, several reforms

References

[1] Rumna Roy and O.P.Verma, “Work motivation and job satisfaction as the determinants of organisational commitment”, Indian Journal of Applied Psychology Vol.25 

(2)1998.pp.21-26. [2] Johnny,Van der vliet,Caroline&Hellgren(2002), “The Modern Working Life: Its Impact on Employee Attitudes,Perfomance and Health”, Department of Psychology, Stockholm University, Report No.4. 

[3] Vijay Laxmi(2008) “ Working spouses fine with their work life balance”, International Journal of Business and management,6(4),Pp.36-48. 

[4] Manisha Purohit(2013) “A comparative Study of Work life balance in various Industrial sectors in Pune Region”, International Journal of Marketing, Financial Services &Management Research,ISSN 2277-3622 Vol 2,No.3,March(2013)Pp.198-206.

Factors Influencing Consumers’ Purchase Decision towards Online Shopping in Tiruchirappalli District
M. Shahid Ahmed, Badhusha M H N,N. Mohamed Siddiq,I. Ashiq Mohamed - Assistant Professor, PG & Research Department of Commerce, Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli, Tamilnadu, India
Pages: 10-18 | First Published: 06 Dec 2021
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Abstract

This study endeavors to understand the factors influencing the consumers’ purchasing decisions through online shopping. The existing literature was reviewed to discover reasons that would influence consumers positively or negatively towards shopping online. Research was conducted by distributing a questionnaire in the Tiruchirappalli to gather data for this research. From the  findings, it was discovered that respondents use internet to purchase products through online shopping because they like to save their money. Consumers purchase their products with their family suggestions, Payment mode and discount influence the consumers while shop online more. Finally some recommendations have been offered for online retailers to take initiatives for making online shopping more admired and trust worthy.

Key words: Consumers Purchase Decision, Online shopping, Online Retailers, Influence of online shopping.

References

  • Badhusha, M. H. N. (2017). Demonetisation: Impact on Indian Economy and Leads to Cashless Banking Activities. International Journal of Management and Development Studies, 6(1), 63-70.

  • Badhusha, D. M. (2019). Consumers’ Satisfaction Towards Digital Food Ordering in Tiruchirappalli City. Journal of Composition Theory, 12(9), 1460-1471.

  • Badhusha, M. H. N. A Study on Consumers online Shopping decisions with reference to Tiruchirappalli District.

  • Mordan Pooja (2008). Investigation of consumer perception towards internet based E-shopping; “Proceedings of the 4th National Conference on managing customer loyalty, Maharishi Markendshwar University” pp.:28-50

  • Murthy, C.S.V. (2002). "Overview of Electronic Commerce", Ecommerce-concepts-model-strategies, Himalaya publishing hose, pp 10-36. 

  • Ozaki, Ritsuko and Katerina, Sevastyanova (2011). “Going Hybrid in Analysis of Consumer Purchase Motivations”, Energy Policy, No. 39, pp-2217-2227.

  • Sami Alsmadi (2002). “Consumer Attitudes towards Online Shopping In Jordan: Opportunities and Challenges” pp. 16-15.

  • Dr. K. Riyazahamed (2019) A Study on Customer Satisfaction towards Net Banking Service with reference to Tiruchirappalli City, Emperor Journal of Economics and SocialScience Research [EJESSR] - ISSN No. 2581-8643 (O) Volume - I Issue - 4 April – 2019, DOI- http://doi.org/10.35338/EJESSR.2019.1403

  • Young Jun Choi l, Chung Suk Suh (2005): The death of Physical distance: An economic analysis of the emergence of electronic Marketplaces: pp. 597-614.

  • M. SHAHID AHMED. (2020). PREFERENCE AND SATISFACTION TOWARDS TWO WHEELERS WITH SPECIAL REFERENCE TO WOMEN CONSUMERS. Journal of Science Technology and Research (JSTAR), 1(1), 52-65.

  • Y.-R. Khan, “Customers perference and satisfaction towards reliance-4 g Jio services in Tiruchirappalli district.,” Jamal Academic Research Journal: An Interdisciplinary, vol. , no.1, pp. 31-37, 2020

  • I. ASHIQ MOHAMED. (2021). CONSUMER PERCEPTION TOWARDS APPLE PRODUCTS WITH REFERENCE TO TIRUCHIRAPPALLI DISTRICT. Journal of Science Technology and Research (JSTAR), 2(1), 158-178.

  • Hakkeem, M. A., & Sha, Y. M. (2015). A study on customer satisfaction in internet banking with special reference to Tiruchirappalli district. International Journal of Marketing and Technology, 5(2), 72.