Abstract
In recent years, social media has reached new heights and has become an integral part of our lives. For a variety of purposes, people utilize social media. It has no restrictions. The outbreak of covid-19 pandemic has only improved the argument. The quantity of online institutions has been steadily increasing. Online classes are available for learning dancing, music, yoga, art, cuisine, and other subjects. The day when social media was exclusively used for fun is now a distant memory. The virtual market is now open for any of your goods or services. This indicates that you may use these platforms to advertise your goods. This study's major objective is to determine the consumer
perception of social media as a marketing tool. There are 75 samples utilized in this investigation. Standardized questionnaires served as the study's main method of data collection. This study primary data is used and descriptive-correlation analysis is used to analyze and handle the acquired data statistically. Results showed that users are satisfied when making social media as purchase material and the majority of 76% of consumers prefer buying products on social media. The value of the consumer is not considerably impacted. The result is fairly conclusive that social media does not significantly affect online product promotion. According to the survey, businesses should interact with customers more actively, use more creative yet informative product advertisements that aren't monotonous, and pay attention to customer feedback.
Keywords: Consumer, Social media, Product