Abstract
In the last 20 years, artificial intelligence has flooded the advertising market by helping to scale operations. AI is now more accessible than ever, allowing brands both big and small to benefit from the insights and automation options it provides. It used to be that only big businesses with plenty of budgets were able to harness the power of Artificial Intelligence (AI) for marketing. However, the technology has come so far and has become a lot more affordable, meaning that today, even smaller companies can access AI. Any company that operates online is now able to apply publicly available algorithms to its site or make use of off-the-shelf machine learning services. This means that it is easier than ever to gather useful insights and create prediction models based on the behavior of their customers. This paper captures the Role of AI in Marketing from 1998 to date with case studies & a glimpse of the future briefly.
Key Words: Artificial Intelligence, Digital Marketing, Advertising
References
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