ABSTRACT
In Today’s digitalized society, the Predictive Analysis plays a crucial role in performing competitive Intelligence to ensure the success of a company’s activities, like Marketing, Personnel Management, Production, logistics management, etc. The Transportation and Logistics industry remains under constant pressure to adopt innovative ways to provide high-quality services to the companies and consumers. The lack of knowledge in the areas of topography, infrastructure facilities, warehousing, and geographic limitations affects the growth of the logistics industry. Therefore, this paper highlights the use of predictive analytics to ensure competitive advantage of market potential to sustain in this competitive world and ensure a comprehensive Supply Chain Management and Logistic Management.
Keywords: Marketing, Personnel Management, Production, Logistics Management.
Received : 23th February 2019
Accepted : 15th February 2019
Published : 25th March 2019
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