Abstract
A brief mention of the fact that rural India makes up close to three-fourths of India’s population and 51% of the
total disposable income is enough to ascertain that this market holds a significant amount of potential. Some might be lead to believe that per capita calculations would prove the previous statement incorrect. However, the fact that rural India forms 41% of India’s middle class and a mere one percent increase in India’s rural income translates to a mind-boggling Rs 10,000 crore of buying power is evidence enough to know that this market holds promise. The research paper studies the diffusion of branded FMCG industry in rural area/ rural market. We conduct the research with the sample size of 100 numbers around the Kanakapura, Magadi, Channapattana and Ramanagar areas to find out the rural marketing strategies for brand penetration on FMCG industry.
Keywords: Rural Market, Brand Strategies, FMCG.
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