Abstract
Mutual Funds provide a policy for a common investor to contribute in the Indian capital market with professional
fund management irrespective of the amount invested. The Indian mutual fund industry is increasing rapidly and this is reflected in the increase in Assets under management of various fund houses. Mutual fund investment is less risky than directly investing in stocks and is therefore a safer option for risk averse investors. Monthly Income Plan funds offer monthly returns and invest majorly in debt oriented instruments with little exposure to equity. However it has been observed that most of the investors are not aware of the reimbursement of investment in mutual funds. This is reflected from the study conducted in this research paper. This paper makes an attempt to classify various factors affecting awareness of investors regarding investment in Mutual funds. The findings will help mutual fund
companies to identify the areas required for improvement in order to create superior awareness among investors
concerning investment in mutual funds.
Keywords: Attrition, Turnover intention.
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