ABSTRACT
Social media is becoming an essential tool for the activities engaged in the business, which is at a
very minimum level of investment, This phenomenon has influenced the corporate business world and
there is an increase in the number of organizations joining the social media platforms. Organizations are
spending a considerable amount of their time, energy, and money to build and maintain their social media
public pages to improve their standing in the global business space across the world. Social media is a
relatively new occurrence in the global business world hence the studies conducted in this area are limited
and a most of them are based on the individual perspectives. Today 86 percent of marketers use social
media as an indispensable tool for marketing endeavors. Marketers and sales teams alike are eagerly work
to learn more about what are the special tools that are available to track returns on investment in
media, and to implement new methods to satisfy the consumer needs. This study helps to understand the
advantages, impacts, and importance of Social Media on the performance and growth of the business.
Keywords: Social media, Internet marketing, communication in marketing and business Opportunities
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