Abstract
Internet marketing is a component of electronic commerce. Internet marketing can sometimes include information management, public relations, customer service, and sales. Electronic commerce and Internet marketing have become popular as Internet access is becoming more widely available and used. Well over one third of consumers who have Internet access in their homes report using the Internet to make purchases.
To clarify, while internet marketing can cover any facet of online marketing as described above, current use of the term internet marketing commonly refers to the use of direct response marketing strategies, that were traditionally used in direct mail, radio, and TV infomercials, applied to the internet business space.
These methods have been found to be particularly useful on the internet due to its tracking capabilities coupled with the ability to instantly reach the prospect, whether it is Business to Business (B2B) or Business to consumer (B2C).
This ability for careful analysis has become quite common now, which is why you will commonly see terms such as ROI, conversion rate, and sales letter commonly come up when discussing internet marketing.
This article also reviews the literature around Internet marketing and critical issue the Consumer faced by them. It is wished that this study will be valuable to fellow researchers who are pertaining in this research area.
Keywords— Electronic, Business, Marketing, Business to Business, Consumers.
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