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Problems and Prospects of the Export Marketing of T-Shirts

Issue Abstract

Abstract
Fashion has come a long way and the textile has been an integral part of India‟s cultural heritage. India has been significantly contributing through the export of readymade garments for more than two decades and in recent years it has established its prominence in the world scenario. 

Keywords: Domestic market, home marketing, foreign exchange, knitwear exporters


Author Information
V.SUBASINI
Issue No
5
Volume No
2
Issue Publish Date
05 May 2016
Issue Pages
97-101

Issue References

Reference

  1. Balagopal, T.A.S., 2001 Export Management, New Delhi, Himalaya Publishing House.
  2. Desai, S.S.M., 1984. International Trade and Export Management, New Delhi, Himalaya Publishing House.
  3. Dhindsa, K.S., 1981, Indian Export performance – some policy implication, New Delhi, Intellectual Publishing House.
  4. Susheela Subramanya, 1985. Foreign trade and India‟s export policy, New Delhi, Deep & Deep publications